When business gives you lemons...

...you whip them right back and demand money, instead.

  • Between the dipshit who screwed you for your last invoice, a plethora of peons telling you to do a "newsletter," the five hundred emails in your inbox, and that one client who seriously needs psychiatric help,
    you need something to keep you sane. This weekly column? Is that.


Look, We’ve All Got Our Faults. *Stomps Cigar*

In: Confidence, Hard Stuff, Success

Look, we’ve all got our faults.

I, for one, have a wrinkly ass neck. I don’t know how it happened. I don’t know when it happened. But all the sudden there are lines as deep as the Panama Canal cutting across my trachea.

Fortunately, all the resveratrol I’ve consumed over the years seems to have spared my face…so far. Or, I don’t know, maybe I should be thanking Laura Mercier for that. Ever since I was twenty one, I’ve been wearing tinted moisturizer with SPF, and apparently, SPF ACTUALLY WORKS. Who knew?

But, SPF can’t save me from everything, you know? It can’t save me from my total lack of ability to love email. It can’t save me from getting hot and bothered when customers are jerks. It can’t save me from overextending myself on the regular—despite knowing better.

But that’s okay. It doesn’t have to.

Because you know, these things called faults are nouns for a reason—because they exist.

You got ‘em. I got ‘em. We’ve all got ‘em.

And sometimes, you’ve gotta learn how not to give yourself such a hard time about them—and start getting curious about them, instead.

This is the only way we get past ‘em, people.

For example, when I know I’m writing a crap book chapter, I could spend the rest of the day being an asshole to myself about it. Why couldn’t I think straight today?! Why couldn’t I come up with the perfect ending?! Why do I write at the pace of a geriatric?! FML!

Or, I could choose to get curious about it.

I wonder why I couldn’t think straight today—what didn’t I give myself? What nourishment am I missing? Did I get enough sleep? How can I make sure I do better today?


I wonder why I couldn’t nail that ending. I must need a break. I’m usually really good at endings, so maybe if I take a time out, I’ll do better when I get back.


I wonder why I write at the pace of a geriatric. It must be because I love to get every word just right. It’s one of the reasons why I’m great at what I do. It’s what people pay me to do. I should be so grateful that I have the patience to get it right.

I guess the woo woos call this mindset. (Or some other equally annoying word.) And maybe that’s exactly what it is, but you know what?

If I hadn’t gotten curious about my weaknesses, I wouldn’t have known to exercise those muscles in order to grow.

And grow I have.

Just this past Friday, the literary agency of my dreams sent over an official author/agency agreement (yes, I DID run around telling everyone I know), and you know how I made that happen?

By getting curious every time I didn’t want to write.
By getting curious every time I resisted sending the pitch.
By getting curious every time I tried to talk myself out of it.

I could have faulted myself from here until the day I die for not doing it. But you know what I did instead? Figured out what was stopping me…and then figured out a way around the detour.

In other words, I got curious about myself.

And then, I got real.

Because turns out, curiosity didn’t kill the kat—it killed your excuses.

And then all you’re left with?

Is yourself.

Perhaps both the scariest, and the most exciting, place to be of all.


Keep Reading


DIY Business Tools & Books

Brandgasm DESIGN & COPY

I teamed up with Shatterboxx design studio to bring you this best-selling DIY copywriting & design kit to make your website look and sound pro…without spending the money to hire one.

Learn More >

Love, Business Owner

300+  fill-in-the-blank business scripts to help you stutter less, sound like a pro and always know what to say to clients to get the gig, set your boundaries, and never flinch once.

Learn More >

YOU Don’t need a job you need guts

A step-by-step business roadmap for new entrepreneurs & business owners who want to go from zero to profitable…fast.

Learn More >


People are reading your writing because they want to know what you think.


Workshops & classes

Sentences & Money Learn more >

Most talked about class of the year! Exclusively for new and aspiring professional copywriters who are tired of writing $5 articles for peanuts.

The Six Appeal Process Learn more >

The world’s first step-by-step process for creating emotional appeal (and profit appeal) with anything you write. Turns out, you don’t have to be a writer to write like one.

Cocksure Learn more >

Sell brave. Because selling yourself isn’t as simple as “charge what you’re worth.”


Let’s Get Our Hands Dirty Together

Book a Consult

Request 30, 45 or 60 minutes of direct, straight forward, no BS guidance on whatever’s tripping you up.

Learn More >

Blackbook Business Subscription

Go behind the scenes with me and peek over my shoulder week-by-week as I start and grow an online business from scratch.

Learn More >

Worldwide Retreats

Burned out is for the birds. Reboot yourself & your sanity at one of our ridiculously fun international retreats for busy business owners.Next up: Italy!

Learn More >



Calling All Aspiring Authors!

Wanna land a publishing deal? You can’t just write a book—you’ve got to know how to sell it. The way you do that is with a book proposal, AKA the mother of sales pitches for your book. As I’m actively writing my own proposal right now, Your Big Beautiful Book Plan is coming VERY in handy.

Check It Out >


The Woman Behind It All

Learn the astonishing* story behind the makings of this website, as well as how founder Ash Ambirge, CEO & President of House of Moxie, Inc. creative agency, M.A. Applied Linguistics, brand language expert, and travel enthusiast who can be found hugging the entire Chilean section of a wine store near you….got here in the first place.

*Where astonishing is a synonym for goofy, fantastic, bizarre, preposterous, extraordinary, freakish, and downright wild, especially on Mondays.

Learn More >