Author: Ash Ambirge

Percentage Off or Flat Rate? Memorize This Bomb-Ass Trick ?

I hate rules. No swimming after eating. Let him call you. Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.) But there is one rule, however, that I think is pretty nifty. It’s called, “The 100 Rule.” And if you’re running a business and intend on running a sale—even on your undies? You absolutely need to know it.   The 100 rule is this:   If what you’re selling costs less than $100,

The Top 10 Commandments of Becoming an Unf*ckwithable Freelancer

Thou shall not wait for an imaginary endorsement from The Committee of True and Actual Greatness to affirm that you’re good enough to put your work out there. The traditional meritocracy meant that you could work your way up the ladder—but you’d have to wait for some creep to give you permission to climb each rung. From promotions at work, to having your art featured, to getting your own magazine column, to speaking on the topic of Teletubbies (or, hey,

Self-Promotion Doesn’t Have to Turn You Into a Self-Absorbed A-Hole

It’s a funny thing, promoting yourself. I’m fairly certain most people would rather have a perfectly minty molar ripped violently from their mouth, using a rusty tool from the 1950’s, performed by a man named Jacque, than they would ever want to dare “sound like they are bragging.” Self-promotion is hard because nobody wants to be seen as self-absorbed—but there’s a difference, and it’s critical to your career. Why? Making your achievements known is the only way that other people

The Noodle Test: Is Your Business Idea Any Good?

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only so many types of pasta. But new and upcoming restaurants don’t need to invent a brand new kind of noodle—they just have to take

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! Write an eBook! Get more publicity! But those things, in and of themselves, do not help you stand out from the sea of sameness. They

Pleasure Doesn’t Need an Appointment

In the mornings, I let myself linger underneath the covers, twisting the full, fluffy comforter up and around my face, letting my feet dance in the cotton. It feels so good, to slide your soles through the cool material—almost sinful. When I shower, I surrender to the warmth of the water, letting it caress my skin from my shoulders to the top of my ass, and really feeling what that feels like, to be nude—and alive. When I sip my

Burnout Doesn’t Come From Your Business

At one point or another, you’ll question your work. You’ll question what you do, and whether you like doing it, and you’ll wonder if you’re on the right path, after all. At one point or another, you’ll be convinced that you hate your work. You’ll be disappointed by clients, discouraged by logistics, and burnt out from the routine of it all. And then you’ll remember. One client will remind you. One project will invigorate you. One spark will blow your

Prices Are Little Facts, My Dear: A Love Note to Anyone Having Trouble Charging What They’re Worth

Money is important, and you can’t run a business without it. BUT WE LOVE TO PRETEND LIKE THAT ISN’T TRUE. I had an incredible meeting with a new business owner yesterday except I was her client instead of the reverse. (And she’s a naturopath, you guys, can you believe this shit? I’m evolving.) When it came time to talk about money, however, she began with the very adorable (and totally normal), “Oh no, I’m not going to charge you, I’m

Sometimes, It’s Easier to Lie to Yourself, Than Do the Work

If you were overweight and believed that you simply didn’t have the “genetics” to be slender—do you think you’d ever try? The stories you tell yourself aren’t your truth—they’re your shackles. So, what other things are you lying about?