Fuck Plan B. You’re on the A Team.
His name is Oskar. He’s Rastafarian.
I met him when I first came to Costa Rica in 2004 and watched him trying to sell his paintings day after day on the beach, sweating, struggling to speak English to the tourists who passed by, working from dusk until the wee hours of the night to make ends meet, some days going without any food in his stomach because he needed the little money he did have to buy more paint.
“I don’t paint to make money,” he would tell me, as I sat with him watching the sun set. “I paint because I believe in art, and I believe that people need art. Therefore, I have an obligation to the universe to make it.”
Talk about noble.
Fast forward eight years, to five minutes earlier than writing this. I’ve just run into Oskar on the street, around the corner from my new apartment.
“Hola amiga!” he enthusiastically yelled to me, his dreads up high in a twisted pony tail. “It’s been so long!”
We exchanged joyous cheek kisses, and when I asked whether he was still painting, a big smile spread across his sun-kissed face. Without saying another word, he pointed across the street and said, “Venga.” Come.
I walked through the doorway to be suddenly greeted by big, bold, splashy abstract paintings of all shapes and sizes, on easels, on display walls, stacked next to one another…and instantly felt a rush of tears hit my eyes.
Oskar had his very own art gallery.
Not only did he have his very own art gallery–not a single piece had a price tag of less than $1500. And they were selling. In fact, as I was arriving, one woman from New York was leaving with an oversized abstract piece of art that she purchased for $6,000. That’s six thousand U.S. dollars.
As it seemed, Oskar had come a long way from his days of selling $20 paintings on the beach.
I cannot begin to express the flood of happiness I’ve just experienced. I’m so utterly proud of him. I saw how he started. I watched him struggle daily. I saw the fear in his eyes. I saw the flash of disappointment as tourists would walk away empty-handed, day after day. But I also saw the quiet determination. The unwavering dedication. The pure passion. The understanding that this was what he was meant to be doing.
And guess what?
He motherfucking did it.
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So what I want to say is this.
If a young Rastafarian from Central America, with barely a high school education, with zero access to financial support (i.e. loans), who doesn’t even speak the same language as his customers…can build a thriving business by doing what he loves?
What the hell is your excuse?
What’s any of our excuses?
It seems to me that, in this day and age, we really can have anything we want. All the options are on the table. But on that same token, maybe having all the options in the world isn’t as ideal as we like to believe.
Now, whenever things get too rough, or too complicated, we take the easy way out–we go with Plan B. Because there’s always that option.
But what if you didn’t have another option? What if success were the only way out? What if, like Oskar, you had complete faith that the world needed your talents? Would you make it work then? Might you be farther along the path to success if you had continually believed in yourself and your work, like Oskar always believed in his?
Might you be selling your paintings for $6,000?
And might you be proud knowing it was all worth it?
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I suppose I should shut up and stop making us all feel like guilty, lazy assholes.
Especially since I know you’re really just wondering when I’m going to get to the part about what really happened the other day at the pharmacy–did I get the injection or not? (If you have no idea what I’m talking about, read this first.)
So I’ll tell you what happened, and then I’ll make a few announcements that I’m excited to make. Ready?
First.
You totally knew I got the shot, right? Was there ever really any doubt in your mind? (For the first time in my life, I was thrilled that I had been keeping up with my squats and lunges.) Though, I certainly wasn’t as witty as you gave me credit for, judging by your comments on what you thought happened. Rather, I awkwardly blurted out something along the lines of, “Oh, God. I forgot how small this town really is.” Totally lame. But he laughed.
I will add that I currently have a sizeable bruise on my butt from that injection. TMI?
Second.
I’ve been keeping something from you. I’ve been keeping something from everyone. But it’s time that you found out.
Next Wednesday, April 11th, The Middle Finger Project website is being re-launched. Again. It is going to be so damn sexy, it’s going to blow your damn mind. I can’t wait to see what you think. In conjunction with some other projects I’ve got going on in the background, the newest re-design was necessary to accommodate our goals. You’ll see soon enough what I mean. But that’s all you’re getting out of me now.
Third.
That said, along with the re-launch of the site, I’ll also be hosting the re-launch of Products + Cash, my online program that teaches service providers how to take their knowledge and package it digitally into product form and sell it, so you can raise the bar this year, have a greater impact, serve more people, and bring in more revenue, too–without having to work more over the long term.
It’s a beautiful fucking thing.
You should not have to trade all of your time for money. You’ll always be limiting yourself if you do. You can (and should) leverage the internet to benefit your customers in new ways, and benefit your bottom line, too, by taking advantage of the systems and automation that’s available to us, if we know how to use it right. If you are not doing this, you’re leaving a whole lot of money on the table–period. So, that’s exciting. Keep an eye out!
Fourth.
On the day of the launch, I’ll also be giving away a free One Night Stand copywriting package, now worth $997. You’ll have to visit the site that day to find out how to win, though.
It’s going to be a riot.
Last but not least.
I have a surprise announcement to make. I sincerely hope you’ll come visit on the day of the launch to find out what it is. Things are about to get juicy up in here, baby. Can you feel it?
It’s time to get our Oskar on.
You and me both.






Clients And Cash
You Don’t Need a Job – You Need Guts