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ashley ambirge TMF Project

Archive for category: Lessons + Stories from the Road

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It’s Friday! 3 Things To Make Your Day EVEN BETTER.

this entry has 89 Comments/ in Lessons + Stories from the Road, Must Reads (The Vodka Soaked Variety) / by Ash

 

1. Gawk. Learn a thing (or two.) Get inspired. Giggle like crazy.

And size up the raw beauty that is humanity–in all its patterns, glory, weirdness, cracks, eccentricities (can’t believe I spelled that right), and unpasteurized honesty.

Go here to do all of that ——> www.humansofnewyork.com

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2. Someone needs you to believe in them right now.

Because we’re humans. And we need one another. And just maybe? Believing in yourself isn’t always enough. We need the support of others. Give some. Get some. And be amazed at what we can do when we all fucking hold hands and jump in.

Watch this video. (And you thought you cried yesterday.)
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3. Don’t just give a fuck. Give a huge fuck.

Borderline self-indulgent, I wanted you to see the interview I did with Bern at Your Great Life TV on giving a huge fuck. Because while I connect with you via these types of love letters every week, it’s not the same as connecting in the flesh. While video isn’t exactly the same either, it’s a close second. And if you’re my kinda people, I want you to know the real me. And more importantly, I’d love to know the real you, too. So no matter who you are, if you’re reading this right now and you’ve got a video of yourself somewhere on the internet, link me up to it in the comments. Any video. (Minus the porn – you can hang onto that.) Video of you jumping. Singing. Dancing. Talking. Eating. Laughing. Pranking your Aunt Judy. Whatever. Let me get to know you a little.

And in the meantime, click here to watch my interview with Bern.

 

 

(I’m serious about that video. Who are you, beautiful human? Show me. I’ll watch ‘em all. And HAPPY FRIDAY. Let’s live a little, shall we?)

 

 

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Success Is Where the Heart Is

this entry has 12 Comments/ in Lessons + Stories from the Road, Shit That Matters / by Ash

He sat in the far corner of the room–no clip board, no notepad, no smile.

I couldn’t make out his face–the room was dark and the curtains were drawn.

I waited for Al Pacino to bust down the door, cigar in hand.

I was seated near the door, at a table, with a woman named Carol opposite me. I was to address Carol–not the man in the corner–and, most importantly, stay focused.

I trembled as I pulled a box out of the garbage bag. It was a brown cardboard hexagon-shaped box. One I had bought at a craft store two weeks prior. One I had labored over. Sweat over. And one that I hoped would change everything.

“This,” I started, pointing at a scanned, shrunken newspaper article that I had pasted to one side, “was the stone wall I built for my friend Jill.”

Carol’s face remained indifferent.

“She passed away when we were in middle school.”

I slowly rotated the box. “And this, over here, is when I led our volleyball team to a district championship as Captain.”

“I bet your mother was very proud,” Carol interjected.

“My mother never saw me play volleyball.”

I quickly glanced away and continued on with my carefully planned monologue, pulling a second box from inside the bigger one. Another hexagon.

With each turn of the box, I listed yet another arbitrary achievement–Honor Society President, Student Council Secretary, Yearbook Staff–before pulling out an even smaller hexagon box and rattling off more of the same. I had spent hours scanning, shrinking, and painstakingly pasting evidence to my hexagon boxes.

“And this,” I said, “is a copy of the eulogy I gave, as I led my father’s memorial service,” before rotating the box to show another side. “And this is the estate sale I held thereafter.”

“How old were you?”

“Fourteen.”

She made a note. The man in the corner did not make any notes.

It was then, however, that I pulled the remaining box from the stack–the smallest, and seemingly least important. I paused, placing the tiny box on the table, and mustered the courage to look her in the eye to say the one thing I had really come to say.

I took a deep breath.

“But none of any of that matters,” I began. “Not the awards. Not the recognition. Not the hardship. And nothing I’ve just gotten done telling you about.”

I had her attention.

“Because if you would do me the honor of opening the last box, you’ll see why.”

I slid the box toward her. She lifted the lid.

Inside was a plush red something, tucked neatly inside.

“What makes me a future entrepreneur,” I said, “is that, right there.”

She pulled it out of the box.

“HEART.”

It was then that, despite the shadows, I noticed a small smile spread across the founder of Monster.com’s face. Andy McKelvey then stood up, walked over to me and shook my hand.

One week later, I had won a fully paid scholarship to a private university, including room and board and a brand new laptop, worth over $120,000.

I accepted the award on stage, and watched as the other winners’ families surrounded them with flowers, proud faces and dinner reservations at fancy restaurants.

I silently snuck out the side door.

Everything was going to be alright.

It wasn’t until many years later that I was convinced that what I had said in that interview room at Penn State University wasn’t just a well-executed line to win a scholarship.

It was the truth.

And throughout the years would I come to discover just how true it actually was.

Because as it turns out, no matter who you are, what your circumstances are, or how little you’re starting with…

…heart will always, always, always be your number one asset.

And sometimes, all we need to do?

…is remember to access it. 

 

 

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How Not to Feel Like an Asshole (Two Loud-Mouthed Audio Interviews)

this entry has 7 Comments/ in How to Get More Clients + Rock Your Small Biz, Lessons + Stories from the Road / by Ash

 

Holy smokes!

It’s Friday.

I’m drinking (a big, giant vat of) coffee.

And I’m wearing Adidas yoga pants that are (really) not so flattering. (But since I bought them for 59 times the price when I was living in Chile, I AM GOING TO WEAR THEM COME HELL OR HIGH WATER.) (Good thing they are capris.)

All of those important detail aside, I figured:

What better day to share a couple of loud-mouthed interviews I’ve given over the past month?

 

Two of my favorites:

This one with Molly Mahar from Stratejoy (one of my favorite people on the planet who inspires me to actually be nice to people, ahem) on my planning + goal setting process (sort of a joke – ha), doing other things besides business 24/7, why I could never recommend a restaurant in Barcelona after being there for two months (clearly the important part of the interview), why nothing you’ve ever done in the past matters, what (really exciting things) I’m planning on doing with the hundreds of thousands of dollars earned through TMFproject, why it’s easier to make a shit ton of money than it is to learn Italian, and how not to feel like an asshole in 2013.

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This one with Natalie Sisson from The Suitcase Entrepreneur, on being controversial, being human in your writing, why I want to slap anyone who uses the word “empower,” and my favorite test on how to figure out if your words are going to connect with your audience–or not.
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Enjoy.

Don’t blow your ear drums out.

Don’t drink and drive.

Love,

Ash

 

 

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Paper In Your Coffee

this entry has 13 Comments/ in Lessons + Stories from the Road, Shit That Matters / by Ash

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There are some people who don’t get the whole concept of an assembly line. You know who I’m talking about – those hanyacks at the Starbucks who come up beside you at the milk station, their panties in a bunch, tapping their foot, doing the hokey pokey at 8 o’clock in the morning because they are trying! to get around you! to use! the creamer!

And then the pressure’s on. Oh is it on! You start to get flustered. They’re staring at you. You’re holding them up. You’re holding everybody up. You drop your keys. Put the elbow of your suit jacket right in the puddle of non-dairy soy. Say “shit” out loud instead of under your breath. And just as you’re about to finish up—just one last packet of sugar to go!—it happens.

The corner of the sugar packet goes-a-floatin’ right into your coffee. It does that wet paper thing and then sinks, so now you’ve got to take your hand, make the universal stop sign to the feral dogs behind you like you’re some construction worker on I-95, and reach over to grab one of those bullshit little red wannabe straws, all so you can try and fish out this ridiculous piece of paper before they start a mob scene behind you and Starbucks burns to the ground.

There’s always going to be somebody on your ass, pushing, pleading, demanding, needing—whether you’re in Starbucks, in a business meeting, at a family reunion, or on a first date. (Though after that third bottle of wine, it might be you who’s doing the pleading.)

What matters isn’t who they are or what they’re doing—what matters is how much you let them distract you. You might just be making coffee, but you also might (finally) be writing that book, chasing those dreams, taking those steps, or doing what you’ve always secretly wanted to.

In other words, don’t let the hanyacks of the world step on your toes.

Because every chance they get, they will.

And every time you let them?

You won’t.

 

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The Numbers Don’t Mean Jack.

this entry has 39 Comments/ in Lessons + Stories from the Road, Shit That Matters / by Ash

Hi. 

It’s me, Ash.

Was that obvious?

I’m sorry to pardon your regular programming, but today we’re going to talk numbers.

I hate numbers–you can go square root your mom.

But sometimes, you’ve got to look at ‘em. You know…like when it’s tax season.

As you may remember, in 2011 I publicly showed the world how to make $100,000 in a year with a blog, using TMF as a case study.

Just this past year I was pleased to see TMF alone pull a revenue of $151,040–most of which was profit, since online businesses carry very little overhead.

(I’m pretty sure the biggest expense from last year was Paypal fees–$4,264.00. That, and wine. Let’s be honest.)

 

 

 

And in 2013, TMF is only going to continue to grow.

But that’s the thing I’ve been thinking a lot about lately–grow how?

Too often, business owners measure their success against their bank accounts, cringing over missing zeros and celebrating only when they add one.

And while–sure–it’s nice to be able to spring for the $100 bottle of wine whenever you damn well please, that $100 bottle of wine doesn’t say jack about what you’ve really accomplished with your business.

Because what I’ve really accomplished this past year, for example, can’t be summed up in that $151,000–or any other income I generate.

What I’ve really accomplished was so much more than that.

And as I move forward in 2013, I’d like to think that my goals won’t be driven by zeros–they’ll be driven by impact. (That sounds so painfully cliché of me, but it’s precisely what I mean.) Impact like: How can I make an even bigger one? How can I use this platform to make a difference? How can I connect people that need to be connected? How can I use my obnoxiously large head to benefit others…better? 

For example, I’ve been tickled to get so many emails from folks sharing their newly updated product or service descriptions, thanks to the series of posts I wrote on that topic–remember the J.Peterman examples? (These from Kelly Cameron were among my favorite I received, by the way!)

What I wrote had an impact on those business owners, and those business owners will go on to sell more of their stuff, and in turn, have a greater impact on their people.

And that’s really cool.

Impact is cool.

…And it’s also a responsibility.

With that in mind, it’s my intention to make my 2013 projects very impact-heavy, and very help-happy. Almost to the point of hippie-esque, except not at all, because billowy skirts make my ass look huge.

 

But I do have a nest of fun projects buried up my hot-orange sleeve that I think will be really useful + insightful, including:

:: A tentative Creative Marketing Bootcamp coming in March. Except it won’t be called Bootcamp because I hate that fucking word.

:: A small business support group called Private Parts: Show us yours, and we’ll show you ours: Stripping each others businesses naked, and (re) dressing for success. …Because nothing here at TMF is TMI. (This is going to be a lot of fun, and I think you’re going to love it.)

:: Intense, no-nonsense, one-on-one consulting, featuring both solicited and unsolicited advice–I come on like a member of your team, and we turn the art of money-making into a game. (Spoiler alert: We win.)

:: My book. (Okay so this one’s a little selfish.)

:: The launch of a new company called Life Hooky: Retreats for Confused People. 

:: Andddd potentially a new blog. And maybe new socks. New socks are always nice, aren’t they?

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Because it’s about so much more than the numbers.
And only within the past ten years have I had the financial breathing room to be able to really see that. 
Growing up, the numbers told the only story I knew.

9,000.

Our annual income.

10.

How old I was when I started riding my bike to buy the groceries and stop at the bank to deposit our monthly checks–$592 from a mortgage my mom held, and $200 in child support from a guy I never met. Brian Morris. Philadelphia police officer. Know him?

72.

The year the trailer we lived in was made.

16.

Percentage of people from my county in Pennsylvania who went to college.

0.

The number of cars we had.

<0.

The number of bets anyone would have made that someone with my background would become a millionaire before age 30. (Okay, so I’m not a millionaire just yet. But I’m also not 30 just yet. HANG TIGHT.)

 

Statistically speaking, I shouldn’t own a company. I shouldn’t make 7 figures–ever. I shouldn’t have an assistant. I shouldn’t travel the world. I shouldn’t have a master’s degree. I shouldn’t be fluent in a second language. I shouldn’t have maximum health insurance coverage. And I damn well shouldn’t have the luxury to choose. 

But guess fucking what?

I do. 

And when the odds aren’t in your favor?

Remember that you can, too.  

That’s just one more reason why I don’t like numbers.

Because while they might be great at analyzing the current data…

…turns out they’re shit for predicting the future.

 

 

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