Word on the street has it you need more clients.
This program is based on one premise: Looking for new clients is a waste of your time.
The reason?
Because you shouldn’t have to.
Not if you’re workin’ it the right way.
Because when you do?
They come tap tap tappin’ on your digital door, dahling.
Which means that not only do you score way more clients + cash, but you also earn the sweet, sweet luxury of being able to be selective with the types of projects you take on. And when you can afford to be picky, the result is that you enjoy your work far more (because, hey, you selected it), and in turn, you do far better work.
And when you do good work, word spreads. And that’s one cycle you certainly want to be in.
That’s what this program is ALL about: Teaching you how to make clients come knocking down your door, instead of the other way around.
The (Not So) Dirty Details
Clients + Cash is an advanced 8 module online program totaling 310 pages of instructional material and original, thought-provoking exercises, as well as 5 individual instructional videos clocking in at 2 hours in length (a $400 value alone).
With a career background as a high-level marketing and sales executive, coupled with my former position as Director of PR for AWeber, these are the same principles that have launched me into my current 6 figure copywriting and consulting business, with a client roster including Demi + Ashton, Adrian Peterson for the Minnesota Vikings, an Australian TV producer, the star of the new Bravo reality TV show, The Headhuntress, the lead astrologer for Cosmo magazine, and several prominent tech start-up companies such as GlobalMojo.com and BigDoor.com. Without having to ever pitch a single one of ‘em.
~ Michelle Nickolaisen,
Founder of Let’s Radiate–Taking Your Work From Nebulous to Supernova
If you need more clients and cash, we’ve got you covered.
Ready to get started?
Details of what you’ll learn in the program:
INTRODUCTION MODULE
- Top 10 Myths Most Service Providers Believe (That’s Preventing Them from Making As Much Money As They Should Be Making)
- Why getting clients + making sales ISN’T a numbers game–contrary to popular belief. (You can throw that shit in a hat and burn it.)
- What it IS about, including the sexy secret strategy behind C+C that makes it drastically different than other courses and programs on getting more clients–and more effective.
- Why getting all the clients you could ever hope for shouldn’t cost you a single dime–and won’t if you follow this program.
MODULE ONE
- The REAL definition of marketing–and how it will help you market yourself 10 times more easily
- The reason why mimicking other people’s marketing efforts will cause you to suck.
- Why you never, ever want to compete on price–and exactly how to figure out the one thing you SHOULD be competing on, so you rake in the cash faster than ever before.
- The exclusive C+ C three step formula for ensuring you have a killer foundation in place, primed to attract clients to come begging you to work with them.
- The one thing you MUST get really (really) clear on before anyone will buy from you. (Including unique, never before seen exercises to guide you through the process.)
- The one deadly sin of service providers that will cost you a shit ton of money–and how to avoid it.
- The reason why you’re probably targeting the wrong people–and how it’s affecting your business success.
- How to target the right people (and where the hell to find them, already)
- The number one way to appeal to those people (and sell to those people) that most service providers accidentally overlook
- The six elements that your website MUST have–so it automatically does the selling instead of you. (And how to get all 6 right.)
- How to ensure that a prospective client not only buys from you once–but continues to buy from you down the road, turning into a repeat client (when applicable)
- How to know who the hot prospects are and who are the duds so you stop wasting your time–and what to do to get the hot prospects to buy NOW, dammit.
- Why every service provider needs a kick ass sales funnel–and exactly how to make one that serves your needs, and gets the cash flown’.
MODULE TWO
- Why small businesses in the past had a way tougher time being successful–and how you can use that knowledge to your advantage.
- The thing about the internet that most small business owners have yet to realize
- The strategy and tactics behind getting clients to come to YOU–rather than you having to hunt for them.
- The old way of wooing clients vs the new way of wooing clients (hint: most service providers are still rocking the old way, which is why they’re having trouble getting the clients they deserve)
- Why the way you position yourself in your market is fundamental to your success–and how to position yourself in a way that’ll make YOU the no-brainer choice among your competitors. (Your clients do have choices, you know, and right now, they’re choosing someone else over you, even though you may be better at what you do. Let’s stop that from happening!)
- How to get as much publicity as you’d get if you appeared on Oprah–without having to appear on Oprah.
- Giving people a reason to give a shit about who you are–and how.
- The one single (free) marketing tool that will change your life–but only if you use it correctly.
- Why “if you build it they will come” is bullshit, and what you REALLY need to do to get more clients in the door. (Hint: It’s not cold calling. Don’t worry.)
- What you need to get people to love to buy from you–even when they hate being sold to.
- Secrets that fashion magazines, The Gap, and Whole Foods can teach you about getting more clients–in ways you would have never, ever thought of.
- Twenty-one things you can do online to market yourself creatively (and not like every other pushy asshole out there)
- How content marketing + a solid content marketing strategy can save your ass–and what the hell that even means. even means.
~ Sang D, Founder, The Soul Steps Project.com (Website Launching Soon)
MODULE THREE
- Why Twitter has more unsuspecting depth than you probably think in terms of gaining clients (including my top tricks that you probably don’t know about)
- The difference between using Twitter, and using Twitter as a marketing platform (without being a shady bastard)
- How to position yourself on Twitter so you’ll gain followers without having to do anything
- 5 Ways that Marketing With Twitter is more powerful and effective than paid advertising campaign–and how to do it right.
- How to use Twitter to score your next client…TODAY
- How to use Twitter to score your next 5 clients…THIS WEEK
~ Georgina Pijttersen – Wedding dress illustrations on commission. Email: g.pijttersen@gmail.com
MODULE FOUR
- Why Facebook is way more powerful than you thought
- Setting up your business’ Facebook fan page in a way that will automatically draw clients to you (hint: it might not be what you think)
- Why likes aren’t enough, darling–and what you really need to focus on in order for your fan page to be effective.
- The one secret that will make or break your fan page. Muah. Ah.
- Positioning your fan page to market your services on its own–without you having to do any additional work. Ever.
- Using your fan page to attract the RIGHT prospects–the ones who are ready to buy from you NOW-ZAH.
- How to ensure that your Facebook fan page feeds into your larger sales funnel–and works FOR you as a 24/7 sales machine.
- How to know when you’re experiencing success–or maybe failing without knowing it.
- 6 tricks to making your fan page a selling machine, from Facebook execs themselves.
- Top 11 ways to get prospects to give a shit about your fan page–and in turn, give a shit about you.
~ Annie Sisk, Founder, Pajama Productivity
MODULE FIVE
- The top two activities you can do that will guarantee you become a known name in your industry in record time–and exactly how to do them successfully, step-by-step.
- What to do to reduce hesitation in the buying process so you gain more clients + sales, faster.
- Secret ways to get the media knocking down your door, too
- Everything you need to know to get other people to talk about you and sing your praises (without being slimy, of course)
MODULE SIX
- Why old school marketing and sales techniques will fuck up your chances
- How to get their attention in a way that makes them say, “YES. THEM.” (Even when they weren’t planning on hiring you.)
- How what you say first can make or break you–and how to pitch yourself in a way that makes you irresistible.
- The real deal with working on spec–should you, or shouldn’t you? And WHY.
- Using sexy, sexy psychology to get your ideal prospect to say YES without thinking twice.
- Top ways to stand out from the crowd, and make yourself the obvious choice.
- Exactly what to do so THEY call you…instead of the other way around.
MODULE SEVEN
- How to ace the initial call–and exactly what to say.
- What to do when they want to know your rates before talking to you (and how to get around it)
- Why having higher rates will get you more business–not less
- How to ask the right questions that will practically sell your service on its own (hint: They aren’t the same cheesy questions you’ve heard time and time again in every marketing and sales book ever made–”how urgent is it that you solve this problem?” GAG.)
- The one thing you must do that flies in the face of all traditional sales advice if you really want to get clients in the door
- How to get over your nerves and sound smooth every. single. time.
- The secret to framing your services in a way that will get them to say yes–not, “let me think about it and get back to you.”
- Developing an effective proposal that sells itself–with a real example that I’ve used in the past from my copywriting business
- The reason why you should always, always offer three different packages. Not one, not two, but THREE. And how doing so will guarantee you more money time and time again.
- The one thing you should include at the end of your proposal that most service providers don’t–and how it’ll help you close the deal.
- What to do when they want to negotiate your price–and you don’t want to lose the business OR the money.
- The 10 most important factors you need to look at when negotiating to determine whether it’s worth it for you
- What to do when you get the gig to start your working relationship off on the right foot–and get them talking about you to their friends. (cough cough referrals cough cough.)
WANT TO SEE MORE TESTIMONIALS?
Here you go!
YOU IN? WANT MORE CLIENTS AND CASH?
You got it. You don’t even have to wait for it to be delivered–it’s all digital, dahling.
That means that once purchased, you’ll be directed to a page with download instructions, where you’ll be able to download the program right to your computer, divided up by module. (The screencasts are embedded within each module and you’ll be prompted to view them from within.)
Ready to get started?
The good news is, however, that once we get rolling, and you start getting those clients, this investment will more than pay for itself 1,000 times over.
As a matter of fact, as long as your services are worth more than $197, with just one new client from this program, you’re recouping your investment. Phew. (Because spending money can be scary, and we know that.)
The other good news is that you’ll be in a position to get your business PROFITABLE at a much faster rate than if you were to just throw a few ideas up on the wall and see what sticks.
Because that can be frustrating. And time-consuming. And expensive.
And in that sense, it’s costing you money not to invest in yourself.
Even if you determine that this program isn’t the one for you, do yourself a favor and invest in some form of training–your bank accounts will ultimately thank you. Profusely.
Let’s make 2012 one to remember, shall we?
The year where you killed it.
Business, that is.
Still have questions?
No problem. That’s what FAQs are for.
QUESTION : If I discover that the program wasn’t for me, can I get my money back?”]
ANSWER : Yes, absolutely. But read our refund policy first.
QUESTION : Who is this for?”]
ANSWER : Solopreneur service providers (i.e. web designers, copywriters, life coaches, consultants, language tutors, crocodile hunters, etc.) who need more clients, and want to learn how to intelligently leverage the internet to accomplish that goal. Also, they don’t want to lose their shirts. Important.
QUESTION : Does my business have to be a new business?”]
ANSWER : Nope. If you need more clients, this will help you–regardless of how long your business has been around.
QUESTION : I want to learn, but I don’t have a lot of time. Will it take me forever to get through the material?”]
ANSWER : One of the reasons our customers tend to choose our programs over others is because they’re intentionally developed to make the learning process FUN and the material ACCESSIBLE. It’s our signature trademark move–useful, practical information and how-do that carries an element of entertainment and a good dose of foul language for good measure. We won’t lie–if you go through the material with intention and do the exercises and listen to the screencasts, it’ll take you some time. But we promise that it’ll not only be time well spent, but it’ll be time you enjoy spending.
QUESTION : Is it all just a bunch of theoretical BS that I won’t understand how to apply to my business?”]
ANSWER : No, and deliberately not so. See what the beta testers who went through the program had to say below. Specifically Michelle.
QUESTION : Will I really get more clients?”]
ANSWER : YES. If you follow through, it’d be hard not to.
QUESTION : This isn’t just some lame course on social media, is it?”]
ANSWER : Absolutely not. This is an online marketing course tailored specifically for solopreneur service providers, heavy on advanced marketing + sales strategy and tactics. We then take those and apply them to your business using examples, bringing it down to earth and helping you not only grasp the material, but own it. While there are sections that discuss social media, they are discussed within the context of your greater marketing + sales strategy, and how all of the pieces fit together…so you and your biz are well-positioned to kill it. Can I get a chest bump up in here?
QUESTION : Is it worth the price?”]
ANSWER : This program represents well over 100 hours of my time. When I used to do consulting, a one hour session cost $200 alone. Therefore, the program represents $20,000 in value or more. That said, I’d definitely recommend picking up the program for $197. I stand behind it 100%–yes, it’s worth it.
QUESTION : Will you throw in a free lap dance?”]
ANSWER : No. Stop asking.
Still Not Convinced?
Here Are Some More Kind Words From Past Customers :
With a career background as a high-level marketing and sales executive, coupled with my former position as Director of PR for AWeber, these are the same principles that have launched me into my current 6 figure copywriting and consulting business, with a client roster including Demi + Ashton, Adrian Peterson for the Minnesota Vikings, an Australian TV producer, the star of the new Bravo reality TV show, The Headhuntress, the lead astrologer for Cosmo magazine, and several prominent tech start-up companies such as GlobalMojo.com and BigDoor.com. Without having to ever pitch a single one of ‘em.
