Sometimes “It Is What It Is” = Best Business Policy of All

Yesterday I stumbled across a website called—are you ready for this?

Yoga For Bad People.

Now, when you just read that, you either had one of two reactions:

1) Fucking love it.
2) Not for me.

And that is what the branding is meant to do—attract the people who will love them, while actively repelling the people who won't.

Too often, we go to great lengths to attract, but not repel.

We don’t like to tell anyone they don’t belong. (A knee jerk reaction from our playground days.) So we hedge our bets. Keep it universal. Stick with “yoga studio.” Hope that we’ll get noticed without having to do anything to get noticed.

But the color pink doesn’t try to make itself more green, hoping to appeal to everybody who loves both. Pink is pink, and you either like it or you don’t. There are no apologies, and no justifications.

Sometimes, “it is what it is” is the best business policy of all.

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Quit your job. Work remotely. Travel the world. Find your f*cking self.

Every weekday morning at 8am Eastern you’ll get 3 ideas to help you make big moves and big money. Written by Penguin Random House author, entrepreneur & digital nomad, Ash Ambirge, who likes to believe she still has standards.

The Middle Finger Project has helped over 500,000+ unconventional subscribers ditch the crock pot & go on an adventure. Established 2009 from Santiago, Chile.

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