ASH AMBIRGE

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The Greatest Form of Suffering of All: Inaction

In: Finding Your Voice

Once upon a time, I was feeling stuck.

If my suspicions are correct, many of you reading this might feel the same way right now.

You can't get motivated.

You aren't excited about anything.

You're tired all of the time.

Lifeless. Indifferent. Apathetic.

You've stopped caring—about yourself, about your goals, about the things you used to.

You weren't always this way; at one time, you were optimistic, driven, determined, confident and generally happy with the direction your life was going.

And then it happened.

One minute you were doing pirouettes all over life's dance floor; the next, you're plopped on the sidelines, watching with bitter remorse as you witness others have the spotlight.

You know that all you have to do is hoist yourself up off of the wooden floor, strap on your ballet shoes and force yourself back onto the floor.

But you can't.

You don't know why, but you feel weighed down by something.

It's as if there's a secret ball and chain attached to your tailbone, and every time you try to get up, the force of gravity is too much for you to bear.

And so you sit on the floor.

Wondering if you'll ever get back up. Wondering if you'll ever dance like you used to. And thinking that maybe, just maybe, if someone were to give you a helping hand, you might be able to at least stand.

But no one comes to your rescue, which disheartens you even more.

You realize that it's all up to you.

You just don't know if you're up for the fight.

So you sit on the floor some more.

And maybe you cry. And maybe you get mad. And maybe you try to forget about it altogether, and just make peace with a life sitting on the floor.

Not everybody dances, you tell yourself.  As a matter of fact, most people don't dance—most people sit on the floor.

This comforts you. You decide that if everyone's sitting out, then sitting out can't be that bad.  It is easier, after all.  You expend so much less energy.  And—look on the bright side—now you'll never have blisters again, you muse.

There's just one eensy, weensy problem with sitting out the rest of your life:

You want to dance.

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Sometimes in Business, You Need to Do YOU.

The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their […]

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The Greatest Form of Suffering of All: Inaction

Once upon a time, I was feeling stuck. If my suspicions are correct, many of you reading this might feel the same way right now. You can’t get motivated. You aren’t excited about anything. You’re tired all of the time. Lifeless. Indifferent. Apathetic. You’ve stopped caring—about yourself, about your goals, about the things you used […]

In: Finding Your Voice

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Growth Requires Muscle Tears

Yesterday I talked about change—and it’s no coincidence. I’m making some big changes myself, given that a lot of things are coming to an end, right now. Because iteration is what we’re all doing, every single day, even if it blows by us going 100mph down the freeway. (In a red Ferrari, smoking a cigar, […]

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2017

A Note of Support for All My Dreamers Getting Their Ideas Pooh-Poohed By Their Family, Their Friends, Their Spouses, and Their Neighbors (Fucking Neighbors, Am I Right?)

In the year 2010, friends would call and say: “So, how’s your blooooooooggggggg?” The tone was obvious: How’s your cute little imaginary friend that you think is going to save you from the real world that the rest of us have to suffer through? The year 2011, I made $103,000 with that blog—a far cry […]

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2017

The Competition Doesn’t Have Sh*t On You

There’s never been a person who went to school for accounting and said: BUT WAIT, I CAN’T BECOME AN ACCOUNTANT BECAUSE OTHER PEOPLE ARE ALREADY DOINGGGGG THATTTTTTTTTTT. There are plenty of people out there doing exactly what you want to do—times eleventy thousand. “But there are already so many writers / designers / candlestick makers” […]

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