Point One…………………………………………………………………………………………….4
You Are Not a Hamburger

Point Two…………………………………………………………………………………………….7
The Myth of Popular

Point Three………………………………………………………………………………………….10
Job Searching (Verb) 1. Extending
Your Cupped Hands & Hoping
Someone Takes Mercy. 2. Not Effective.

Point Four …………………………………………………………………………………………..13
Masochist Monopoly. An Undying Pasttime.

Point Five……………………………………………………………………………………………17
Jobs Are Risky Business. And Tom
Cruise Doesn’t Make a Special Appearance at Your Holiday Party.

Point Six…………………………………………………………………………………………….22
Grace, Glory & Alternatives

Point Seven ………………………………………………………………………………………. 26
The Most Important Equation You Need to Know

Point Eight …………………………………………………………………………………………28
Your Bestselling Product: You

Point Nine ………………………………………………………………………………………….34
General Outline of How This Works

Point Ten …………………………………………………………………………………………..38
Who the Hell Are You?

Point Eleven ………………………………………………………………………………………44
Rocking Your Space with the Brilliance
& Shine of a Diamond: Building a Web Presence

Point Twelve……………………………………………………………………………………….55
Stand for Something, or You’ll Fall for Anything: Getting Your Point Across

Point Thirteen …………………………………………………………………………………….59
Sharing ≠ Caring. Sharing = Tool

Point Fourteen ………………………………………………………………………………….. 70
You’ve Got the Tools, What’s the Process?

Point Fifteen ………………………………………………………………………………………74
Money, Baby. Money.

Point Sixteen ……………………………………………………………………………………..76
Money-Making Strategy #1:
Sell Your Knowledge, Not Your Soul

Point Seventeen ………………………………………………………………………………….81
Money-Making Strategy #2: Help Spread the Word About People + Their Thing

Point Eighteen ……………………………………………………………………………………88
Money-Making Strategy #3:
Offer a Service (No, Not That Kind)

Point Nineteen ……………………………………………………………………………………91
Money-Making Strategy #4:
Ad-ver-tis-ing: Not a Form of Selling Out

Point Twenty ……………………………………………………………………………………..98
Money-Making Strategy #5: Start a Clan…Err…Membership Site

Point Twenty-One ……………………………………………………………………………..103
Money-Making Strategy #6:
Create a Killer Newsletter

Point Twenty-Two ……………………………………………………………………………..101
Money-Making Strategy #7:
Create an E-Course

Point Twenty-Three ………………………………………………………………………….. 105
Money-Making Strategy #8: Sell Yo’ Stuff

Point Twenty-Four …………………………………………………………………………….108
Money-Making Strategy #9: Creativity Goes a Long Way, Sunshine

Point Twenty-Five ……………………………………………………………………………..111
A Note on Why Digital Entrepreneurialism Sucks (But Why You’ll Succeed Anyway)

Point Twenty-Six..…………………………………………………………………………….. 114
Some Precautions

Point Twenty-Seven …………………………………………………………………………..118
My Story

Non-Closing……………………………………………………………………………………..127

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