Day: May 28, 2012

Trailer Trash & Sex Appeal: The Trick to Selling MORE

To anyone and everyone selling something: Pay attention. The other day, I was having a conversation with a copywriting client who is building a business around teaching people how feel all sorts of hot and dynamite by eating raw. I said, “You mean like Crazy Sexy Diet?” And she said, “What’s that?” And I said, “Holy mother of vodka, you’ve never heard of Crazy Sexy Diet?” And she said, “No, Ash.” And I said, “But, really?” And she said, “Stop

read more...