Day: January 8, 2013

20 Ways to Stand Out From The Crowd (Without Swearing or Having a Rhinocerous-Sized Marketing Budget)

I’m currently consulting with a sport fishing business here in Costa Rica. This is quite amusing, given the fact that I do not like fish, eat fish, or want anything to do with fish–particularly those appalling little orange eggs they put on top of sushi. Thanks, but you can keep the dyed tuna fetuses in the fridge. That compelling topic aside, like many businesses, sportfishing is one of those businesses that’s becoming more and more like a commodity. That means