Day: January 11, 2013

How to Sell Anything In One Paragraph Or Less

What if I told you I could sell anything in one paragraph or less? (Stop glancing skeptically at the screen. I can see up your nose.) You know what kind of paragraph I’m talking about–the sorely neglected, overlooked and undervalued product description. *cue tambourine and this song* Product descriptions have the power to make or break you. (Right up until you’re broke.) By make or break you, I mean they can influence sales so much that you’ll either be in