Watch this video. Right now. Before you do anything else. And preferably with a small furry animal alongside you. (Or a vodka. Equally comforting, and less smelly.) – Click here to watch the video on YouTube. There is so much we can take from that video, but most importantly: Only by putting yourself into someone else’s shoes, can you empathize, and ultimately say the things they need to hear in order to help them choose you instead of someone else.