Why Your Writing Sucks.
There’s a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords. Okay, so not landlords. And you get it. You know it’s important. Because nobody wants to buy from a faceless mime. But what you don’t know is how to actually do it. In your best attempts, you end up with something that still feels generic, forced, trite and/or overly earnest. You write things like, “Live a life
May 31, 2013