Day: January 14, 2014

What You Say Is More Important Than What You Sell

What you say is more important than what you sell. Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is about making a statement. But creativity in business is about making a statement that gets you what you want. Notice the difference. It’s important to