Don’t Invent a Product Name. Engineer One.
It’s 4:30 in the morning and I’m boarding a plane to Nicaragua. Today’s tip should really be: Don’t board a plane before you having at least one successful hour being awake. It’s bad enough trying to successfully stumble to the bathroom in the middle of the night; try stumbling through a gigantic metal maze of impressively long human conveyor belts, lunatics with luggage, signs designed to be advanced brain teasers (if your gate is between 35-135, turn right, do a