Day: September 14, 2014

If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. Nowadays, everyone’s one or the other: Poet or killer. The poets are running around with their heart placed firmly on their sleeve, hoping that if