Day: August 4, 2015

Please, I Beg You, Get a Niche. (No Matter Which Way You Pronounce That Irritating Word.)

Most annoying word ever: Niche. Come on, say it with me now. Nicheeeeeeeee. Oh wait, what’s that? You don’t know if it’s pronounced NIT-ch like an angry German or NEE-sh like a snobby Frenchman? That’s okay, neither does anybody else. DON’T LET THEM FOOL YOU. Kind of like how nobody actually knows how to pronounce GIF anymore. What in the mother loving christ? What in the world is happening here? Then again, I suppose a population of people who spend