Sometimes in Business, You Need to Do YOU.
The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their kid’s bake sale.) So there you went, thinking about everything from the target customer’s perspective. What will they want? What will they think? What will
Jan 14, 2016