An Ode to the Internet’s Worst Business Advice
A person, going into business for themselves for the first time: How can I get found? The Internet: Start a newsletter! Person: What, like a weekly bulletin? The Internet: No, like a newsletter. Person: So, like, write a bunch of updates about me, me, and me? The Internet: Yeah! A newsletter! Person: Every week? The Internet: Yeah! Content is king! Person: And then ask customers to actually request to receive something I wrote all about me, me and me? The