Day: May 7, 2017

Sometimes “It Is What It Is” = Best Business Policy of All

Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking love it. 2) Not for me. And that is what the branding is meant to do—attract the people who will love them, while actively repelling the people who won’t. Too often, we go to great lengths to attract, but not repel. We don’t like to tell anyone they don’t belong.