I Wrote & Produced TV Commercials for Seinfeld, And Here’s What I Learned
A hundred years ago, I was in charge of writing and producing teaser commercials to let the public know that Seinfeld would soon be airing on the FOX network. There was just one catch: We couldn’t use the Seinfeld logo, the likeness, the music, or the footage. Not until the date the license became active, anyway. But that would mean that we couldn’t promote it ahead of time—and that’s a problem when you need to get people excited. So what’s
Jul 25, 2017