Day: August 10, 2017

Here’s a handy tip for writing headlines that inspire action: Start your headline with an action verb. (GENIUS, AM I RIGHT?)   When you need to fighter pilot your to-do list… vs Fighter pilot your to-do list.   Makes sense, doesn’t it? To inspire action, use action words. (And yes, “fighter pilot” is a verb I just made up, because we like fresh-feeling, high-wattage words. Don’t be afraid to invent your own verbs as long as the meaning is clear!)