$5 Discount or $5 Surcharge?
Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. Emotional. Angsty. This is why there are so many free trials of all the things. Not because they’re giving you something out of the goodness
Aug 30, 2017