“Will You Get Off My NUTS?!” And Other Things People Are NOT Thinking About You When You Market to Them
Repeat after me: You are not a bother. You are not a bother. You are not a bother. You are not a bother. You are not a bother. YOU ARE NOT A BOTHER. You’re doing me a favor by being there. You’re doing all of us a favor by bringing your work into the world. But god dammit, if you leave me out—if you do not tell me about all of the ways that you can help me, and if
Nov 20, 2018