Day: May 4, 2022

“F*ck Doing It All”: How Sharp-Toothed Maverick Grit Can Sell Your Products to Complete Strangers

When the lottery wants to boost ticket sales, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds, they buy dreams. HERE’S A LIST OF THINGS THAT PEOPLE DON’T WANT: Eight modules Sixty minutes of your time A course A video series A PDF Unlimited access An elephant (just kidding, I definitely want an elephant)   HERE’S WHAT PEOPLE DO WANT: Excitement Elation Power Prestige Belonging Belief Hope Confidence Conviction Faith Comfort Relief Euphoria In other