Day: May 25, 2022

How to Do Email Marketing Without a Scuzz Hangover: Modern Ideas for Creators, Digital Nomads & Other Wonderful Humans Online

I remember my exact thought the first time I ever saw a sales letter: What a crock. I was working with an old-school marketing consultant who was brought on board to work with me on a long-term campaign designed to grow the company in an aggressively short period of time. We performed all sorts of fancy SWOT analyses, re-worked the company’s brand positioning, re-designed the company’s core messaging, devised our plan of attack, and began rolling it out…when it happened.