The Blog

4,011

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Repeat After Me: You Are Not Your Buyer

It’s two days before the new year, and I’m doing exactly what you are: Dicking around on the internet and calling it “downtime.” It’s absolutely PHENOMENAL. But, as we all prepare to become supermodel [extra title=”Isn’t that your plan?” info=”tooltip” info_place=”top” info_trigger=”hover”]trazillionaire cigar-smoking business moguls in 2015, [/extra] there is one thing I want to encourage […]

In: Marketing, Selling, Writing,

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1,783

READS

FREE DOWNLOAD: 30 Holiday Script Templates for Handling All Those Business Heachaches That Pop Up When You Really Just Want to be Drinking Peppermint Schnapps

So this morning I’m sitting here going about my business, writing up a storm, guzzling coffee, and otherwise trying not to be mad that it’s sunny and 90 degrees where I am in Costa Rica when ALL I WANT IS SNOW FOR THE HOLIDAYS. Nevertheless, I know what constitutes a realistic ask, and snow in […]

In: Writing,

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7,662

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Million Things To Do? Prioritize by ROI. (And Then Get a Life.)

So if you’re anything like me (which obviously you are or else you wouldn’t be reading this blog and/or wishing for those last 10 pounds to magically fall off), you’ve constantly got a never-ending stream of STUFF TO DO. When you run a business, that never-ending stream sextuples in size, and you begin to feel […]

In: Hard Stuff,

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963

READS

Running a Holiday Sale? Memorize This by Heart.

So the other day I’m Christmas shopping here in Costa Rica, which is automatically hilarious because, first of all, because they spell “Ho Ho Ho!” like “Jo Jo Jo!” which never gets less funny, and second, because Santa was dressed in a royal blue suit. (I still haven’t decided if this is posh or ridiculous, […]

In: Selling,

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4,819

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How to Say No To Your Clients Without Being a Bitch

I want to talk about managing clients today, because everybody seems to have a love/hate relationship with theirs, and my theory is that the hate part comes from one of two sources: Tightwads. (Don’t work with them.) Not knowing how to tell them to BACK OFF, HOMIE. Begin a slow clap if you’ve experienced this popular scenario: Client pays […]

In: Hard Stuff,

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3,023

READS

Creativity Zapped? Try This Madman Trick.

So I have this theory about creativity. First of all, it drinks bourbon, neat. And second of all, it’s hungry.  Hungry like the kind of hungry you get when you only had a dinky little grapefruit for breakfast. (Which doesn’t even count since you need the jaws of life to extract anything out of those […]

In: Writing,

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