The Blog

Nov 19

2015

What if My Customers Aren’t All the Same? How Do I Appeal to Multiple Targets? It’s called Positioning (And for Once I’m Not Talking About the Kama Sutra)

Nov 19, 2015

SELLING YOUR STUFF TO OTHER HUMANS IS HARD. (Caps required.) It’s hard for a number of reasons, but one of the biggest reasons is because nobody really knows what to say. We’re all filled with a million different ugly little self-doubts floating around our nervous little brains. What should the headline say? Do I emphasize […]

In: Online Marketing

READ ME >>

Nov 13

2015

“How do I raise my rates without making it awkward?”

Nov 13, 2015

Well isn’t this the motherloving question of the year. It gets asked a lot sometime between the stages of that time you started your business and worked for peanuts because you were feeling wildly insecure about your worth and holy bananas I’ve been doing this for years and I’m still barely making rent even though I […]

In: Communication Skills

READ ME >>

Nov 7

2015

Your Hatred is Wisdom

Nov 7, 2015

What is it? The thing you sighed with relief about this morning? The thing you didn’t have to do on a Saturday? The thing you exhaled about? (And maybe even shimmied around the room naked over. With this You Tube video playing. And at least two neighbors cursing you to hell.) That’s the thing.  Pay very close […]

In: Finding Your Voice

READ ME >>

Oct 30

2015

When New Opportunities Show Up, Waving Their Ta Ta’s

Oct 30, 2015

There’s a lot of…pressure these days. Post to Twitter! And Facebook! And Instagram! And Vine! And Pinterest! And AREN’T YOU PERISCOPING YET, YOU CURMUDGEON? Speaking of self-important broadcasts, have you started your podcast yet? Are you #1 on iTunes? DON’T YOU HAVE PLANS TO START A PODCAST?! I’m continually fascinated by the flock’s constant need […]

In: Redefining Success

READ ME >>

Oct 29

2015

“I don’t feel confident in my work.”

Oct 29, 2015

Are you squinting your eyes at the screen trying to decide if this describes you or not? (Of course you are, you’re probably reading this on an iPhone the size of my elbow.) It’s kind of an ugly characterization—nobody wants to admit to feeling less than confident in what you’re doing. And yet, I’ve got […]

In: Finding Your Voice

READ ME >>

Oct 8

2015

Look, We’ve All Got Our Faults. *Stomps Cigar*

Oct 8, 2015

Look, we’ve all got our faults. I, for one, have a wrinkly ass neck. I don’t know how it happened. I don’t know when it happened. But all the sudden there are lines as deep as the Panama Canal cutting across my trachea. Fortunately, all the resveratrol I’ve consumed over the years seems to have […]

In: Finding Your Voice

READ ME >>