The Blog

1,424

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Cowardly Business Owners: An Epidemic?

Yesterday, I got stood up. As you may know, I have my hands in a boating company, and yesterday, a brain surgeon from the Carolinas simply didn’t show up for a charter—despite having submitted a sizeable deposit, and despite the manager waiting for him at the marina, calling, emailing, iMessaging. One might be worried, if […]

In: Hard Stuff, Pet Peeves,

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1,517

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You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

In: Business 101, Marketing,

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3,293

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Business Lacking Direction? Start With the Money.

Imagine you’re seven years old, and you’ve never cooked anything before, so help your Fisher Price kitchenette. But suddenly you’re home alone, and you’re tasked with making yourself a meal. So naturally, you do what any seven year old would do: You get a big pot, and you start putting your favorite things into it. Pepperoni pizza—fucking […]

In: Business 101, Hard Stuff,

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4,020

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Repeat After Me: You Are Not Your Buyer

It’s two days before the new year, and I’m doing exactly what you are: Dicking around on the internet and calling it “downtime.” It’s absolutely PHENOMENAL. But, as we all prepare to become supermodel [extra title=”Isn’t that your plan?” info=”tooltip” info_place=”top” info_trigger=”hover”]trazillionaire cigar-smoking business moguls in 2015, [/extra] there is one thing I want to encourage […]

In: Marketing, Selling, Writing,

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1,799

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FREE DOWNLOAD: 30 Holiday Script Templates for Handling All Those Business Heachaches That Pop Up When You Really Just Want to be Drinking Peppermint Schnapps

So this morning I’m sitting here going about my business, writing up a storm, guzzling coffee, and otherwise trying not to be mad that it’s sunny and 90 degrees where I am in Costa Rica when ALL I WANT IS SNOW FOR THE HOLIDAYS. Nevertheless, I know what constitutes a realistic ask, and snow in […]

In: Writing,

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