The Blog

1,432

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If you’re both killer & poet, YOU GET RICH.

“Most good copywriters fall into two categories: Poets and Killers. Poets see an ad as an end. Killers, as a means to an end. If you are both killer & poet? You get rich.” Ogilvy once said that about copywriters, but that’s just because he wasn’t around long enough to see the internet blow up. […]

In: Selling,

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5,368

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The Short, Slightly Sarcastic Answer to (At Least Eleven) Things You’ve Always Wanted to Know About Selling Yourself. Featuring: A Strong Opinion.

Q: Should I give away free consults? A: Are you running a business or a charity? EEEEEEEEEEET. Time’s up. The correct answer is [extra title=”Unless you *are* running a charity, in which case, oops?” info=”tooltip” info_place=”top” info_trigger=”hover”]business. [/extra] Ding, ding, ding. And businesses are for profit. Key words: For profit. Respect your own time and prospects will, […]

In: Selling,

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1,982

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Just The Tip: On Stutter-Free Sales Pitches.

You know when… …you hear somebody speak who’s obviously nervous and they’re talking a million miles a minute and you kind of wonder if they’re even breathing and you sort of kind of feel bad for them because you can tell how nervous they are so now you sort of feel nervous FOR them—and you really hope they […]

In: Clients, Selling,

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2,233

READS

If You’re Not Dangerous, Get Out.

If you’re not dangerous, we don’t want to work with you. You might have the qualifications. Hell, you might have gone to Harvard. Maybe you’re perfectly competent. Step it up. Competence doesn’t demand that anyone notice you, wonder about you, or care about you.  Nobody ever won an award for hitting a deadline on time. We want […]

In: Marketing,

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1,265

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36 Signs You’re an Internet Dick

1. You buy stuff online and then automatically file a chargeback with your credit card company. The internet is onto you, Kim Chow. 2. You play coy with the customer service rep you’re live chatting with. “Well I don’t know. Why don’t you tell me *your* email address?” 3. You send professional emails in all caps—and even throw in […]

In: Hard Stuff,

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