ASH AMBIRGE

Author, CEO & Founder

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Businesses Are Like Books: The Best Ones Actually SAY Something

In: Branding, Business 101,

The best books are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion.

Otherwise, what’s the point in writing it?

I think we can all agree that nobody wants to read book after book that regurgitates the same exact thing that they’ve read before.

The same thing applies to business.

If you look at your business as a story, is it one worth reading?

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

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READS

Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: Branding, Selling,

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