The Blog

194

READS

$5 Discount or $5 Surcharge?

Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE, AT&T!!!!!!!!!!! That’s because humans are reeeeepulsed by the idea of losing something we already have. It makes us hangry. […]

In: WTF to Selling Yourself

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669

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“Hire Me” versus “Listen To Me”

If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work for peanuts, because I need you to take mercyyyyy onnnnn meeeeee. Listen to me. I’m great at what I do, […]

In: WTF to Selling Yourself

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532

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The Competition Doesn’t Have Sh*t On You

There’s never been a person who went to school for accounting and said: BUT WAIT, I CAN’T BECOME AN ACCOUNTANT BECAUSE OTHER PEOPLE ARE ALREADY DOINGGGGG THATTTTTTTTTTT. There are plenty of people out there doing exactly what you want to do—times eleventy thousand. “But there are already so many writers / designers / candlestick makers” […]

In: WTF Find Your Fucking Voice

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2,217

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The One Line Script That Will Help You Raise Your Rates Without Sweating, Swearing or Sounding Like a Greedy, No-Good, Finger-Licking Arse

When I worked in magazine advertising sales, every year we were sent a copy of the new rate cards from corporate. And every year, we account executives would then proceed to send an email to our clients that would say: “Hey, Janey-babe! Here’s this year’s new rate card for your records.” It wasn’t personal. Nor […]

In: WTF Do I Say?

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633

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Don’t Sell a Product—Sell a Person Their Identity

It’s been a while since I read the New York Times Insider subscription that I’ve been paying for since 2015. It’s $45 dollars month, so from time-to-time, I think to myself: Meh, guess I should cancel it. You know, to be a financially responsible person and all. (I’ve heard those are some good eggs, those […]

In: WTF Is Marketing?

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270

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Good Work Should Never Come Easy

Do the work the hard way first. Do it the long way, the tedious way, the time-consuming way. Do it until your brain aches and your fingers bleed. Do it until you are sure that you have never done better work before in your life. Now, hand it to the client. The work should never, […]

In: WTF, Creativity and Ideas?!

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“How Do You Make Money From a Blog / Social Media / Your Grandmother’s YouTube Channel?!”

People ask me this cute shit ALL DAY LONG. It’s a very confusing topic, I suspect, because many folks assume that you are throwing up advertising banners from 1998, rockin’ those Google AdSense clicks like nobody’s business. To be fair, that is a thing—I’ve strategized with one company in particular doing 3-4 million every month in […]

In: WTF Am I Doing With My Online Business?

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