Businesses Are Like Books: The Best Ones Actually SAY Something

IN: Branding, Business 101

The best bos are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read bo after bo that regurgitates the same exact thing that they’ve read before. The same thing applies to business. If you lo at your business as a story, is it one worth reading?

The Noodle Test: Is Your Business Idea Any Good?

IN: Branding, Business 101

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only so many types of pasta. But new and upcoming restaurants don’t need to invent a brand new kind of noodle—they just have to take an existing

EXPAND

Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

IN: Branding, Marketing, Success

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! Write an eBo! Get publicity! But those things, in and of themselves, do not help you stand out from the sea of sameness. They

EXPAND

Sometimes “It Is What It Is” = Best Business Policy of All

IN: Branding, Finding Your Voice, Marketing

Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking it. 2) Not for me. And that is what the branding is meant to do—attract the people who will them, while actively repelling the people who won’t. Too often, we go to great lengths to attract, but not repel. We don’t like to tell anyone they don’t belong. (A knee

EXPAND

What Do You Believe? Package THAT.

IN: Branding, Marketing

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.                           *You were waiting for a dick je, weren’t you.

Own Your Edge

IN: Branding, Creating, Success

Checking into a hotel can be a nightmare. Long s. Tourists in hiking shoes. That bald guy pounding a beer. (At least, this was the scholarly scene I witnessed yesterday.) (Just kidding, I rooted him on.)But hotels are reticent to replace humans with technology, because they fear they’ll be sacrificing “the personal touch.” Do you know how many times I arrive to a hotel and wish I could just swipe my passport at a kiosk, like I do at the airport,

EXPAND

Only the Ordinary Can Easily Define Themselves. You? You’re Another Story.

IN: Branding, Creating

Not being able to easily define what you do isn’t necessarily bad.Easily definable things are things that have been done so much, we know exactly how to categorize them. Name them. Label them. Sort them. So if what you want to create is just another X, then great. You’ll be able to define it with ease. But if you’re having trouble calling a spade a spade, maybe that’s because you don’t have a spade. And maybe that’s a good thing.

EXPAND

UNF*CKWITHABLE BOSS: Red Hot, Brand New, Business Development & Refinery Program. Now Open for Enrollment!

IN: Branding, Business 101, Clients, Communication, Confidence, Creating, Hard Stuff, Life, Marketing, Money Talk, Productivity, Selling, Success, Writing

Hang onto your pumpkin loafs! (By which I mean, eat all the pumpkin loaf and then get yo’ glasses on, because there’s big news in the house today.) My brand-new business mentorship program has just rolled up in a Cadillac and is currently swigging vodka before making its debut onto the red carpet. It’s called UNF*CKWITHABLE BOSS, and it’s here to change the face of modern work forever. Unconventional name? Check. Unconventional purpose? Double check. If you’ve been thinking about striking

EXPAND

Wanna Be Successful Online? Stop Bullshitting. Tell Your TRUTH.

IN: Branding, Confidence, Creating

  Jesus, do you feel that? *Not a direct quote from Donald Trump I was scrolling through my feed, as one does on a Thursday night when they’ve just made themselves a pot of coffee in a feeble attempt to NOT keep the sleep schedule of an eighty year old choir member, and there it was, all over the place: The sense that everybody is entirely bullshitting you. And, you know, I’m not entirely sure who I’d like to

EXPAND

If you’re terrified you’ll be judged online, then you need to slow down, have a vodka & read this immediately.

IN: Branding, Creating, Hard Stuff

  Ohhhhh, fucking shit. Those are kind of the words I want to say all the time, except if I did say them all the time, I’m pretty sure I’d start to get sick of them, like one does after eating tuna fish every day (not like I’d know anything about that) and that’s really my greatest fear, really: Lackluster profanities. I mean, talk about losing the will to live. And then there are other reasons, of course, like the

EXPAND

Do Something Brilliant With Your One Little Speck

IN: Branding, Business 101, Creativity, Selling, Success

You ever have a hate relationship with an acronym? Take YOLO, for example. Are you as ambivalent about it as I am? Like, ay, in theory “you only live once” is true (two points), it’s an effective argument for engaging in questionable behavior of any kind (five points), it’s a built-in retort when your husband wants to know who ate all the sweet potato fries (seven gazillion points), AND it labels you as someone who may actually know how

EXPAND

Nice Brands Finish Last

IN: Branding, Communication, Confidence

Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that the food is “very good, thanks.” VERY GOOD, THANKS? What is this, a $5 blowjob? Now that I’ve taken the blog to all new inappropriate heights, I might as well tell you what I really think. (P.S. To all my

EXPAND