The United States Lottery Makes $73.5 Billion a Year Thanks to This Little Understood Sales Trick. What Is It?
When the lottery wants to drum up business, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds. They buy fantasies. They buy the ability to get drunk on a dream. Which, of course, goes back that old hat argument of emotion versus logic. Time and time again, this has proven […]