The Blog

309

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How to (Naturally!) Transition Into a Good-Natured Sales Pitch Over The Phone—Without Seeming Like a Total Greedy, Awkward, Weirdo Troll

It’s the moment you’ve been dreading. You’re there, on the phone. It’s almost time to wrap up. There’s THE awkward silence. You know you’re suppose to try and sell them some kind of 3-month package—or some other salesy bullshit—but how do you transition the godforsaken conversation?! This is so not natural for you. The whole […]

In: Clients, Communication, Selling,

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1,471

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The One Line Script That Will Help You Raise Your Rates Without Sweating, Swearing or Sounding Like a Greedy, No-Good, Finger-Licking Arse

When I worked in magazine advertising sales, every year we were sent a copy of the new rate cards from corporate. And every year, we account executives would then proceed to send an email to our clients that would say: “Hey, Janey-babe! Here’s the new 2018 rate card for your records.” It wasn’t personal. Nor […]

In: Clients, Communication, Money Talk,

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250

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The Other 50%: What Your Clients Really Want

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Clients, Communication, Confidence,

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