The Blog

2,252

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Nice Brands Finish Last

[x_blockquote type=”center”]I take it as an insult when somebody calls me The N Word: Nice.[/x_blockquote] Out of 100,000 adjectives in the English language, if the best you can come up with is nice, then I’m doing something wrong. It’s like spending Thanksgiving Day ripping out gizzards and mashing actual potatoes, only to be told that […]

In: WTF Find Your Fucking Voice

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2,029

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Sometimes in Business, You Need to Do YOU.

The dead horse of the decade is the target customer. You’re asked to create personas. Put yourself in their shoes bras. Get inside their head. Imagine what’s keeping them up at 3 o’clock in the morning. (For the record, it’s that their ass is getting fat and they totally forgot to make cookies for their […]

In: WTF Find Your Fucking Voice

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38,027

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On Becoming Unfuckwithable

Unfuckwithable. If you’re contemplating themes for the New Year, I highly recommend borrowing this one. Rolls right off the tongue and deep dives directly into your ovaries. But more importantly? We need this. We need this because there are always going to be days—weeks, months, years—where everything feels hard. There are always going to be […]

In: WTF Find Your Fucking Voice

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845

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Your Hatred is Wisdom

What is it? The thing you sighed with relief about this morning? The thing you didn’t have to do on a Saturday? The thing you exhaled about? (And maybe even shimmied around the room naked over. With this You Tube video playing. And at least two neighbors cursing you to hell.) That’s the thing.  Pay very close […]

In: WTF Find Your Fucking Voice

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1,691

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“I don’t feel confident in my work.”

Are you squinting your eyes at the screen trying to decide if this describes you or not? (Of course you are, you’re probably reading this on an iPhone the size of my elbow.) It’s kind of an ugly characterization—nobody wants to admit to feeling less than confident in what you’re doing. And yet, I’ve got […]

In: WTF Find Your Fucking Voice

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1,458

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Plan On Being Nervous, Brilliantly

Being nervous sucks. Your pulse races. Your brain blanks. Your hands shake like little assholes. You tell yourself to take deep breaths, but the minute you do, you then worry that the entire room can see the fact that your heart is, in fact, doing the electric slide up and down your rib cage. (God […]

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