Category: Online Marketing

I’m pretty sure one of the things on my Top 10 List of Life’s Secret Weapons That Everyone Should Know About Because They Help You Get Ahead Faster Than Everyone Else on the Planet is this: Learning how to make an unforgettable, cannot-be-ignored kind of STATEMENT. This is likely why I favor obnoxious bauble necklaces and blog headers that take up the entire screen. Not like I know anybody who would do anything like that. But, naturally, it goes back

Everyone tells you to be unique. Find your USP. Differentiate yourself. (Meanwhile, you’re all, “Stab, stab stab, I’m the same, I’m the same, I’m the same – how am I suppose to “differentiate” life coaching?) And so you take a drink, because these are the types of things that drive people to drink, and you stare at some arbitrary chart you’ve made up in a sore attempt to try and figure this garbage out before EVERYBODY GETS AHEAD OF YOU

Watch this video. Right now. Before you do anything else. And preferably with a small furry animal alongside you. (Or a vodka. Equally comforting, and less smelly.) – Click here to watch the video on YouTube. There is so much we can take from that video, but most importantly: Only by putting yourself into someone else’s shoes, can you empathize, and ultimately say the things they need to hear in order to help them choose you instead of someone else.

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don’t own a funeral home. That could be a tricky one.) Well guess what? It’s your lucky day because…I’m going to talk about it again! Except I’m not really going to talk about it, because I’d much rather just upload a bunch of fancy screenshots

Holy smokes! It’s Friday. I’m drinking (a big, giant vat of) coffee. And I’m wearing Adidas yoga pants that are (really) not so flattering. (But since I bought them for 59 times the price when I was living in Chile, I AM GOING TO WEAR THEM COME HELL OR HIGH WATER.) (Good thing they are capris.) All of those important detail aside, I figured: What better day to share a couple of loud-mouthed interviews I’ve given over the past month?

If I could scream from the top of Brad Pitt’s rooftop (have you SEEN those Chanel commercials?), you know what I’d yell? LOOOOOOOOSSSSSSEEENNNNNNNNNNN UPPPPPPPPPPPPP! Of course I’d be embarrassed because I sort of have a man voice, but I think Brad would be okay with it. And he wouldn’t mind because it’s a form of philanthropy since, really, the world needs to hear it. Gone are the days of stiff. Buttoned up. Pretentious. In business, at least. (I can’t speak

You know how I’m always ranting on about making an emotional connection in your copy, your brand, your message and every single thing that you do? And you’re all, “What does that even mean, Ash?” And I’m all, “Have you been paying attention?!” And you’re all, “I swear I have–but I still don’t get it!” At which point I roll up my jean cuffs, reveal an inappropriately high red heel for 10 o’clock in the morning, and proceed to shove

READ THIS FIRST. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings, not facts. They are often choosing not because of what they think, but because of how something makes them feel. What does this mean for your business? If you want people to act, you must make them feel. If they say ‘I’ll think about it’, you’ve

Last night, I bought three tubes of something called Butt Paste. You’re probably thinking the same thing that the 19 year old male cashier was. Try making that transaction with a straight face. But a girl’s gotta do what a girl’s gotta do, after all. And this girl is headed to The Bahamas tomorrow with global travel mistress Kyle Hepp. Not on vacation–both of us will be working–but still, it’s The Bahamas. And it’s hot in the Bahamas. (It better

I’m currently consulting with a sport fishing business here in Costa Rica. This is quite amusing, given the fact that I do not like fish, eat fish, or want anything to do with fish–particularly those appalling little orange eggs they put on top of sushi. Thanks, but you can keep the dyed tuna fetuses in the fridge. That compelling topic aside, like many businesses, sportfishing is one of those businesses that’s becoming more and more like a commodity. That means