The Blog

3,173

READS

How to Be Interesting As Hell On Paper

Agency. It was one of the first things my book editor said to me. “These parts need more agency.” And I obviously said: Like the CIA? And she said: Shoot me. And I said: Is that a CIA joke? So while furiously drinking wine and researching this new writing foe—agency—I had been delighted to discover […]

In: Creating, Creativity, Writing,

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9,811

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A Dead Simple Way to Write a Creative Bio (Without Crying) (Or Wall Punching) (Awkward, You Guys)

Most people dread introducing themselves in general, but ask someone to introduce themselves in writing, and you’ve just added another unwelcome layer of pressure: Now you’ve got to WRITE WELL ON TOP OF IT. And, you know, say witty things. That you’re committing to paper. While being judged by everyone who reads it. Because isn’t […]

In: Business 101, Creativity, Writing,

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7,308

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How to Stop Writing With a Stick Up Your Ass

One of the things I get asked about forty hundred times a day (besides whether or not I know there’s a hair sprouting from my chin) is this: Where’s the line between personality and unprofessional? Because apparently I’m known for walking the line between mental inspiration and mental institution—as every writer worth their weight should. […]

In: Creativity, Marketing, Writing,

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2,006

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What if My Customers Aren’t All the Same? How Do I Appeal to Multiple Targets? It’s called Positioning (And for Once I’m Not Talking About the Kama Sutra)

SELLING YOUR STUFF TO OTHER HUMANS IS HARD. (Caps required.) It’s hard for a number of reasons, but one of the biggest reasons is because nobody really knows what to say. We’re all filled with a million different ugly little self-doubts floating around our nervous little brains. What should the headline say? Do I emphasize […]

In: Marketing, Writing,

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1,921

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“But How The $&%* Do I EXPLAIN What I’m Selling?”

You know how when you go to talk about something you’re selling (a class, a product, an idea…) and you’re all, “BUT HOW DO I EXPLAIN THAT?” (Cue brainstorm hangover.) Things are always so much easier to understand in your head, aren’t they? After all, YOU know what you’re selling. YOU know how great it […]

In: Marketing, Writing,

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3,274

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The Real Trick to Brilliant Writing

You know what makes for brilliant writing? Not what you say, but the way you say it. The execution. The way you jockey your message onto a page. There are 354 different ways to tell any story. (Exact figure, give or take a few thousand or so.) You can start at the beginning, or you […]

In: Marketing, Writing,

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