The Blog

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23 Phrases Every Stressed Out, Strung Out, Well-Meaning (Yet Irritable) Business Owner Needs to Memorize TODAY.

Being able to elegantly SAY WHAT YOU MEAN isn’t always an easy task— —particularly when you’re too busy for petty sh*t like showers, your stress hormones are being IV dripped into your veins at the rate of a class five river rapid, your head is doing Beetlejuice-style 360s as you juggle fourteen and a half clients (and their really cute idiosyncrasies—wink), […]

In: Writing,

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Why Your Writing Sucks.

There’s a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords. Okay, so not landlords. And you get it. You know it’s important. Because nobody wants to buy from a faceless mime. But what you don’t know is how to actually do it. […]

In: Writing,

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How to Sell Anything With Words–Including a Used Ceiling Fan

I’m about to cry. I’m about to cry because I am so filthy proud of one of my former copywriting students. When wrapping up our last conversation on writing take-’em-to-their-knees product descriptions, I left her with a challenge: Look around your room. The first three items you see? Sell them to me. The rationale, of course, is that […]

In: Writing,

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