The Blog

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Why Your Writing Sucks.

There’s a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords. Okay, so not landlords. And you get it. You know it’s important. Because nobody wants to buy from a faceless mime. But what you don’t know is how to actually do it. […]

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4,937

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How to Sell Anything With Words–Including a Used Ceiling Fan

I’m about to cry. I’m about to cry because I am so filthy proud of one of my former copywriting students. When wrapping up our last conversation on writing take-’em-to-their-knees product descriptions, I left her with a challenge: Look around your room. The first three items you see? Sell them to me. The rationale, of course, is that […]

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8,282

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25 Words That Will Make You Seem Bland, Useless, Stale, Dime-a-Dozen, Washed-Up and Otherwise Uninteresting, Unimportant and Not Worth Paying Attention To

If you want to stand out, feel fresh, appear interesting and get noticed… …then you’ve got to use language that stands out, feels fresh, is interesting and gets noticed. This is common sense, but of course, it’s easier said than done. It’s tempting to use the first words that come to your mind, but usually? Those […]

In: Writing,

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19,516

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How to Sell Anything In One Paragraph Or Less

What if I told you I could sell anything in one paragraph or less? (Stop glancing skeptically at the screen. I can see up your nose.) You know what kind of paragraph I’m talking about–the sorely neglected, overlooked and undervalued product description. *cue tambourine and this song* Product descriptions have the power to make or […]

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2,125

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Take Your Lazy Sentences And Piss Off. Politely.

Lazy sentences BOTHER ME. They bother me because it’s not really the sentence being lazy–it’s the person who wrote it. And if that person happens to be a business owner who’s trying to convince me to spend my hard-earned, sweat-soaked, time-drenched money with them? They better demonstrate that they actually WANT MY BUSINESS. Want it […]

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