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INTOXICATE 2012: DAY THREE: On Selling Pineapples + Other Worthwhile Ventures

In: Business 101,

What a fucking hangover.

I spent the evening talking marketing (and drinking too many lemontinis) with Carlitros and an interestingly powerful man who owns a pineapple plantation, a beach front hotel, a brand new, gorgeous condominium complex and some other entities. How many fuckers do you know that own a pineapple plantation?

Exactly.

(I have, of course, arranged a tour of the pineapple plantation for next Thursday–I'll have to shoot some video for you to see. Pina coladas will undoubtedly be involved.)

We were talking marketing because pineapple man's new mission is to sell these amazing condos he's built (seriously, I want one)–except, he's no good at selling. So naturally this is where the fun begins; another round of lemontinis are ordered, as I get all sorts of hot about marketing ideas, practically sliding right off of my seat with giddiness.

Finally, he looks at me and says, “YOU. I want YOU to sell these condos.”

To which I responded, “Impossible.”

To which he responded, “You can't?”

To which I responded, “No one could.”

To which he responded, “What do you mean?”

To which I responded (amist another sip of martini), “You can't sell condos because you aren't selling condos.”

To which he responded, “Yes I am.”

To which I responded, “No you aren't.”

To which he responded, “Está loca.”

To which I responded, “Why do people come to Costa Rica?”

To which he responded, “To experience nature, to enjoy the weather, to relax, and to unwind.”

To which I responded, “Then, that's really what you're selling, isn't it?”

The point–as you've probably heard me say before–is that THE PRODUCT ISN'T THE PRODUCT. THE SERVICE ISN'T THE PRODUCT. THE EXPERIENCE IS THE PRODUCT.

And the experience is what you need to focus on–when you're selling yourself, when you're selling your ideas, when you're selling your projects, when you're selling your products, or when you're selling your services–or anything else.

At the end of the day–even when you're selling the most basic of products–the customer is buying it because it will, in some way, make their life better. That's always the underlying motivation.

That said, as a part of Intoxicate 2012, I want to challenge you to now think about how you'll sell your product/service/idea/project–even if it's in selling it to yourself.

Because, frankly, you could have the best product in the whole wide world, but if you can't sell it, then it doesn't matter. And that doesn't just mean physical products–that means your ideas, too. Even if you're setting a goal to travel the world, say–you still have to sell the idea. To yourself. And to the people that matter to you.

Identify what you're REALLY selling–because, just like pineapple man, he isn't selling condos. He's selling the experience of Costa Rica.

And that's what he needs to focus on–not the condos themselves.

INTOXICATE 2012, BABY. C'MON. TAKE OFF YOUR SKIRT. LET'S GET THIS SHOW ON THE ROAD. AND LET'S SELL THE HELL OUT OF IT, SHALL WE?

And now…off to show pineapple man how to sell some real condos.

Thank god for aspirin.

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.

201

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42 thoughts on "INTOXICATE 2012: DAY THREE: On Selling Pineapples + Other Worthwhile Ventures"

  1. Michelle says:

    I’m selling…peace of mind, less stress, actionable clarity. Knowing that you can now get the rest of the shit in your way, OUT of your way, so that you can make your mark and create amazing things. (Not sure how that stands up – especially next to some of these other comments! – but it’s what I’ve got for now.) Haven’t been commenting (because I’m a naughty reader) but have been really enjoying the Intoxicate posts – looking forward to tonight’s 🙂 

    1. Michelle says:

      PS: Proof that this method is awesome is that as I was reading through the comments, there were several times when I thought “I don’t know what that is, BUT I WANT IT.” 

  2. Michelle says:

    I’m selling…peace of mind, less stress, actionable clarity. Knowing that you can now get the rest of the shit in your way, OUT of your way, so that you can make your mark and create amazing things. (Not sure how that stands up – especially next to some of these other comments! – but it’s what I’ve got for now.) Haven’t been commenting (because I’m a naughty reader) but have been really enjoying the Intoxicate posts – looking forward to tonight’s 🙂 

    1. Michelle says:

      PS: Proof that this method is awesome is that as I was reading through the comments, there were several times when I thought “I don’t know what that is, BUT I WANT IT.” 

  3. Kerilyn says:

    Alrighty.. try this one on for size. *before I share, why the hell would anyone say that to someone else anyway? “Try this one on for size?” Especially in a dressing room? With crappy lighting? How possibly insulting… especially if she/he is a big girl (like me)

    anyway.. rambling.

    Okay. I know you’ve heard “If a tree falls, does it make a sound?” before… most likely you’ve given it a good try… to figure out if there is a sound. (who knows what the actual answer is… I leave it up to being still a hypothetical question)

    Well… What I am selling.. is that sound.

    Up to now there has been NO voice, no sound for my people (Significant Others in the restaurant industry) we’ve been left to SUCK IT UP and deal. It’s so confusing… attempting to figure how what it’s like being married to those in the restaurant industry while everyone has this false impression that it’s so awesome (it can be) (insert Evidence Number ONE http://www.marriedtoachef.com/2012/02/a-letter-to-those-who-have-no-idea-what-its-really-like/ ~~~Don't just see this link here.. READ IT.)

    Well like a light to a lighthouse… I flipped the switch.. turned on the rotating MEGAWATT light… spinning around, scanning for those in the same BOAT as me (ha ha… get the PUN) calling them to shore.. safely.

    My voice is LIBERATION. It’s FREEDOM.

    As their sound… I say things that THEY can’t even say to their own chefs… (insert Evidence Number TWO http://www.marriedtoachef.com/2012/04/a-letter-to-our-chefs-who-also-have-no-idea-what-its-really-like/ – again.. READ IT!)

    I talk about Sex. http://www.marriedtoachef.com/2011/06/connecting/

    I talk about Sleeping and Eating Alone http://www.marriedtoachef.com/2011/03/look-familiar/
    http://www.marriedtoachef.com/2011/08/sleeping-alone/

    I even give voice to the familiar story of those in the restaurant industry being into drinking and drugs –
    http://www.marriedtoachef.com/2011/11/the-subject-we-dont-talk-about/

    What am I? I am the sound.

    And that sound… is worth MILLIONS.

    I know it. *If only I can find someone I can trust to lead me away from the edge of the pool.

    For in every town there is a significant other, of a chef, restauranteur,etc.. sitting at home.. LONELY. Because he/she has NO idea what this type of relationship was going to be like and now they’re thinking they regret it.

    Right now, there is a girlfriend of a server, sitting at home, on a Friday night… confused and alone… IN HONG KONG… because they have yet to hear the sound… to find the rotating light.

    It’s my End Game to make sure everyone knows where to find it… and to come toward it when they need help.

    Booyah.

  4. Kerilyn says:

    Alrighty.. try this one on for size. *before I share, why the hell would anyone say that to someone else anyway? “Try this one on for size?” Especially in a dressing room? With crappy lighting? How possibly insulting… especially if she/he is a big girl (like me)

    anyway.. rambling.

    Okay. I know you’ve heard “If a tree falls, does it make a sound?” before… most likely you’ve given it a good try… to figure out if there is a sound. (who knows what the actual answer is… I leave it up to being still a hypothetical question)

    Well… What I am selling.. is that sound.

    Up to now there has been NO voice, no sound for my people (Significant Others in the restaurant industry) we’ve been left to SUCK IT UP and deal. It’s so confusing… attempting to figure how what it’s like being married to those in the restaurant industry while everyone has this false impression that it’s so awesome (it can be) (insert Evidence Number ONE http://www.marriedtoachef.com/2012/02/a-letter-to-those-who-have-no-idea-what-its-really-like/ ~~~Don't just see this link here.. READ IT.)

    Well like a light to a lighthouse… I flipped the switch.. turned on the rotating MEGAWATT light… spinning around, scanning for those in the same BOAT as me (ha ha… get the PUN) calling them to shore.. safely.

    My voice is LIBERATION. It’s FREEDOM.

    As their sound… I say things that THEY can’t even say to their own chefs… (insert Evidence Number TWO http://www.marriedtoachef.com/2012/04/a-letter-to-our-chefs-who-also-have-no-idea-what-its-really-like/ – again.. READ IT!)

    I talk about Sex. http://www.marriedtoachef.com/2011/06/connecting/

    I talk about Sleeping and Eating Alone http://www.marriedtoachef.com/2011/03/look-familiar/
    http://www.marriedtoachef.com/2011/08/sleeping-alone/

    I even give voice to the familiar story of those in the restaurant industry being into drinking and drugs –
    http://www.marriedtoachef.com/2011/11/the-subject-we-dont-talk-about/

    What am I? I am the sound.

    And that sound… is worth MILLIONS.

    I know it. *If only I can find someone I can trust to lead me away from the edge of the pool.

    For in every town there is a significant other, of a chef, restauranteur,etc.. sitting at home.. LONELY. Because he/she has NO idea what this type of relationship was going to be like and now they’re thinking they regret it.

    Right now, there is a girlfriend of a server, sitting at home, on a Friday night… confused and alone… IN HONG KONG… because they have yet to hear the sound… to find the rotating light.

    It’s my End Game to make sure everyone knows where to find it… and to come toward it when they need help.

    Booyah.