Business & Money

239

READS

“We Don’t See You Fucking Up As Much as YOU See You Fucking Up”: My New Podcast Interview with Jess Lorimer on Selling Yourself Bravely

For a long time, I declined all podcast interviews. Not because I am a grade-A, melodramatic recluse, but because I wanted to give ALL of my attention to THE BOOK.  …And then Jess Lorimer came along. And she asked me to talk about selling yourself like a pop star. And she did so with her […]

In: Marketing, Money Talk, Selling, Success,

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2,490

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The A-Z Guide to Becoming an Unf*ckwithable Freelancer IN YO’ SLEEP

A: Always give the client an option to GIVE YOU MORE MONEY. Every proposal you write should include ways for the client to give you more money for even more of your services, or you are literally throwing thousands of dollars out the car window like confetti—which makes you a great neighbor, but maybe less […]

In: Business 101, Freelancing, Success,

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477

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I Wrote & Produced TV Commercials for Seinfeld, And Here’s What I Learned

A hundred years ago, I was in charge of writing and producing teaser commercials to let the public know that Seinfeld would soon be airing on the FOX network. There was just one catch: We couldn’t use the Seinfeld logo, the likeness, the music, or the footage. Not until the date the license became active, […]

In: Business 101, Marketing, Success,

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683

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Love or Money? Which Should You Go For in Business, In Your Next Project, In Your Next Great Lust Affair With Life?

There are the passionistas and the opportunists. The passionistas argue you should do what you love. The opportunists argue you should do what you see. In a place like Costa Rica, where C and I have a home, there’s so much opportunity it’s dizzying. Every five minutes I’m starting a new business in my brain. […]

In: Branding, Business 101, Marketing, Success,

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643

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The Case For Charging Good Money (Featuring an $800 Example)

So here’s some crazy shit: a few weeks ago, I spent $800+ on supplements. DID YOU ALMOST PASS OUT AT THAT NUMBER BECAUSE I DEFINITELY DID. But there was good reason, however, and that good reason includes the words “hypothyroid” and “dangerously deficient” and “body full of inflammation”—which explains SO MANY THINGS, including why dropping […]

In: Business 101, Money Talk,

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495

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The Best Selling Never Feels Like Selling: It Feels Like a FAVOR.

It all started over a couple of nuts. (As good stories do.) Picture it: The Ivy Chelsea, London. My photographer and I roll up to the bar with our blow outs (BECAUSE HOW ELSE ARE WE GOING TO PRETEND TO BE FANCY?), sit next to a man who actually looked like Javier Bardem, and then […]

In: Money Talk, Selling, Success,

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457

READS

The Other 50%: What Your Clients Really Want

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Clients, Communication, Confidence,

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703

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Charging $600 Per Customer and *Earning* $600 Per Customer Are Two Entirely Different Things

When you visit a theme park, you buy a ticket to get in. Maybe it’s $50, maybe it’s $100, maybe it’s even more. (If that’s the case, there better damn well be a unicorn-drawn carriage.) Expensive, but you justify it as the cost of spending a day in the sunshine, roaming around in circles, staring […]

In: Business 101, Money Talk, Selling,

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544

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Are You Money Poor, Time Poor, Or Worse—Both?

There’s money poor, and there’s time poor. In order to be rich in one, most people give up the other. These two things are seemingly in constant battle with each other, pulling, tugging, yanking for custody. In order to have more money, you must give up the time to get it. In order to have […]

In: Hard Stuff, Money Talk, Success,

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489

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Spending Money is Not a Sacrifice, But a Strategy

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

In: Money Talk, Success,

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