The Blog

Welcome to the TMF Playlist Lounge

Instead of scrolling through 3,487 blog posts, why not browse by playlist? A number of select, hand-curated digital reading lists based on your mood. Come browse!

Business & Money

484

READS

The Other 50%: What Your Clients Really Want

She looked at me with worried eyes. “Do you really think my business is going to be great?” she asked, clenching her hands together. That’s when I knew what she needed. Not more advice. Not more brand strategy. Not more discussion on what she’s selling, and how she should position it. “J,” I said, turning […]

In: Client Nightmares

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508

READS

Spending Money is Not a Sacrifice, But a Strategy

Spending money is not a sacrifice, but a strategy. Most people don’t look at it like that, though, and so they spend less—and end up making less, too. But money is like a lever—which, not so coincidentally, comes from the French word, “to raise.” If you think of a seesaw, on one side you have […]

In: Money Talk

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28,271

READS

Making Money is Not as Hard as Most People Make It

There is a distinct and profound difference between people who make money and people who don’t: the money. Hard, cold, beautiful bendy stacks of cash. I know there are a lot of people that say money is evil and your nostrils will catch on fire if you want anything other than world peace, but usually—and pardon […]

In: Money Talk

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1,537

READS

You Can’t Sell Tickets to The Titanic if You’re Marketing it as a Rowboat

Like it or not, people do judge a book by its cover. And that cover happens to include the words on the front. There’s a palpable difference between the words, “hire me” versus “engagement fees.” There’s also a difference between “buy now” and “apply now.” (Even though those “apply now” snobs drive me insane.) And there’s a difference between, “Cost: […]

In: Online Marketing

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