Unf*ckwithable

Welcome to UNF*CKWITHABLE BOSS™ : An exciting new, contemporary online business development & refinery program that takes you through a modern end-to-end process for creating, building and launching your own online business—even if you aren’t a “business person.”

 
 

Make no mistake—this isn’t just about starting a business. This is about living a good life. First and foremost, that’s what this program is about: Helping you build a business asset that allows you to create a beautiful, meaningful, rich, hand-crafted lifestyle, designed to work around your schedule, and your dreams and your hobbies and your life—not the schedule of corporate America—while making great money that feels wonderful, and true, and good to make. Because when you leverage the Internet, you can be anywhere, doing anything, and fit your work around your life—instead of the other way around. That said, striking it out on your own can be scary and overwhelming and maybe even confusing, which is precisely where BOSS comes in.

What do I sell? Will it really work online? What do I do first, second and third? What about websites, and marketing and eCommerce? How do I talk about my idea, and position it, and make it seem compelling? And what about stuff like email lists? And social media? And how does anyone find me, anyway? And love me? And buy from me? And, once I’ve put it all together, how do I KEEP it all together? How do I run the actual business? And how do I get the confidence to do all of these scary things that I know are going to help me… if only I could get moving?


Work hard. Create something beautiful, and meaningful, and yours. Then, learn how to make money. Lots of it.


Enroll Now

Welcome to UNF*CKWITHABLE BOSS™ : An exciting new, contemporary online business development & refinery program that takes you through a modern end-to-end process for creating, building and launching your own online business—even if you aren’t a “business person.”

 
 

Make no mistake—this isn’t just about starting a business. This is about living a good life. First and foremost, that’s what this program is about: Helping you create something that supports your lifestyle. Because when you leverage the Internet, you can be anywhere, doing anything, and fit your work around your life—instead of the other way around. That said, striking it out on your own can be scary and overwhelming and maybe even confusing, which is precisely where BOSS comes in.

What do you sell? How do you know what a good idea looks like? Will it really work online? What do I do first, second and third? What about websites, and marketing and eCommerce? How do I talk about my idea, and position it, and make it seem compelling? And what about stuff like price? And email lists? And social media? And how does anyone find you, anyway? And love you? And buy from you? And, once you’ve put it all together, how do you KEEP it all together? How do you run the actual business? And how do you get the confidence to do all of these scary things that you know are going to help you..if only you could get moving?

BOSS will help you navigate all of those questions, and more, step-by-step, week-by-week, as you to take your business from zero to sixty, and start the New Year with a whole new attitude, a whole new income bracket—and a whole new lifestyle.


Work hard. Create something beautiful, and meaningful, and yours. Then, learn how to make money. Lots of it.


 

You don’t need to be a “business person” to create a brilliant online business that supports you financially, creatively, and soulfully—and gives you the pleasure to live your life in a way that feels true to you, whether that’s hanging out with the kids, gallivanting around the world, or simply filling your days with joy—not job.

The Internet has changed everything. Now, starting your own business is easier than ever—and, in fact, now is the best the time to take advantage and claim your stake. You don’t have to have tons of money saved up for a storefront, or employees, or inventory. You don’t have to get an MBA or ask the bank for a loan, or even quit your day job. If you’ve got this life-changing thing called the Internet, you can start creating an asset that works for you—never relying on an employer for your financial security again—and begin earning $1,000 – $10,000+ a month working independently, doing something that lights you up and lets you call the shots.


 
What a beautiful gift it is to be able to learn forever, and keep learning, and never, ever run out of things that can make our experience here on earth more rich and interesting and endlessly full.
Enroll Now
 

You don’t need to be a “business person” to create a brilliant online business that supports you financially, creatively, and soulfully—and gives you the pleasure to live your life in a way that feels true to you, whether that’s hanging out with the kids, gallivanting around the world, or simply filling your days with joy—not job.

 

The Internet has changed everything. Now, starting your own business is easier than ever—and, in fact, now is the best the time to take advantage and claim your stake. You don’t have to have tons of money saved up for a storefront, or employees, or inventory. You don’t have to get an MBA or ask the bank for a loan, or even quit your day job. If you’ve got this life-changing thing called the Internet, you can start creating an asset that works for you—never relying on an employer for your financial security again—and begin earning $1,000 – $10,000+ a month working independently, doing something that lights you up and lets you call the shots.


 
What a beautiful gift it is to be able to learn forever, and keep learning, and never, ever run out of things that can make our experience here on earth more rich and interesting and endlessly full.

UNF*CKWITHABLE BOSS™ isn’t just another online business training program. It’s been specifically designed to marry traditional, time-tested online business strategies with creative, unique and thoughtful approaches to implementation, so you never sound like just another parrot copying someone’s formula, and your brand always feels fresh, exciting, engaging and magnetic – whether it’s your first day or your five hundredth.

 
 

This is a one-of-a-kind online business incubator program that not only walks you through a step-by-step process for creating a wildly effective online business from start to finish, but also works with you to develop the two most critical, high-stakes secret weapons:

Confidence training + a creative twist on your brand


You might have an awesome service, or a beautiful idea for a product, but maybe you freeze up when it comes time to get on the phone, or ask for the money, or pitch yourself and tell people what you do. That’s where our proprietary confidence training comes in.

On the other hand, maybe you’re feeling confident in your abilities, but your brand feels entirely blah—and you have no idea what to do to stand out from the crowd and create something brilliant. That’s where our focus on helping you get a creative twist matters. Because every brand worth talking about has a killer message that steals hearts, this will help you find your own creative twist…and then own it. After all, anyone can set up a website and open a PayPal account, but not everyone can do it in a way that compels subscribers, fans, customers and clients, making them fall in love with exactly who you are and what you represent. BOSS is the only online business training program that doesn’t just tell you that you need an edge—it makes sure you get one.


Go, go, go. Trust yourself to pull it off.

Enroll Now

UNF*CKWITHABLE BOSS™ isn’t just another online business training program. It’s been specifically designed to marry traditional, time-tested online business strategies with creative, unique and thoughtful approaches to implementation, so you never sound like just another parrot copying someone’s formula, and your brand always feels fresh, exciting, engaging and magnetic, whether it’s your first day or your five hundredth.

 
 

This is a one-of-a-kind online business incubator program that not only walks you through a step-by-step process for creating a wildly effective online business from start to finish, but also works with you to develop the two most critical, high stake secret weapons:

Confidence training + a creative twist on your brand


You might have an awesome service, or a beautiful idea for a product, but maybe you freeze up when it comes time to get on the phone, or ask for the money, or pitch yourself and tell people what you do. That’s where our proprietary confidence training comes in.

On the other hand, maybe you’re feeling confident in your abilities, but your brand feels entirely blah—and you have no idea what to do to stand out from the crowd and create something brilliant. That’s where our focus on helping you get a creative twist matters. Because every brand worth talking about has a killer message that steals hearts, this will help you find your own creative twist…and then own it. After all, anyone can set up a website and open a PayPal account, but not everyone can do it in a way that compels subscribers, fans, customers and clients, making them fall in love with exactly who you are, and what you represent. BOSS is the only online business training program that doesn’t just tell you that you need an edge—it makes sure you get one.


Go, go, go. Trust yourself to pull it off.


 

With a “zero overwhelm policy,” BOSS keeps learning simple, fun, smart and powerful. Video lessons are short and punchy, and you can learn online, right from your computer, tablet or phone.

Each lesson goes in sequential order, building upon its predecessor, and where applicable, a lesson also comes with supplemental examples to help you implement, whether you sell services or products or both. And as an online program, you don’t have to show up in person, or even come to class in real time. Instead, you can log in anytime and learn on your schedule. Check off lessons as you complete them and jump in and out of “class” as your schedule allows. The system will automatically track your progress, giving you a built-in, step-by-step roadmap—without feeling overwhelmed by the workload, or left behind in the dust. Consider this your new secret playbook—one that will always be available to help mentor you in your business.


 
 

With a “zero overwhelm policy,” BOSS keeps learning simple, fun, smart and powerful. There are no two hour long video lectures or information overloads. You’ll perform 7 specific actions assigned to you each week, and check each item off as you build your business one step at a time.

 

You need a clear plan of action. That’s why BOSS doesn’t just throw a bunch of materials at you in hopes you’ll figure it out yourself; instead, you’ll be assigned 7 small actions to take each week (you can do one every day, stock pile for the weekend, or create a schedule that works for you). Each action goes in sequential order, building upon its predecessor, and each comes accompanied by two things: One video lesson explaining the rationale behind the action and providing guidance on how to execute, and one hands-on screencast showing you how to execute, by walking you through three specific examples each and every time: One for service-based businesses, one for product-based businesses, and one for hybrids.

This accomplishes three things: The first is a strong emphasis on taking theory and demonstrating how it actually works in practice. The second is to provide support for both product and service-based businesses alike, based on your business model. And the third is to make sure you can zoom in or out on any topic, depending on your current level of understanding, allowing for a flexible and practical learning experience that can easily be tailored to suit your individual needs.


 

Program Logistics

  • 100-online
  • log-inanytime-to-learn
  • check-off-lessons-as-you-go
  • special-ops
  • student-advisement-week
  • repeat-program
 

Smart online strategy + confidence + a creative twist =
a business that cannot be stopped.

Enroll Now

Program Curriculum

Session 1: Foundations, Set-Up, Branding & Positioning:


00

Introduction & Program Orientation

  • Welcome to the Program!
    Introduction, overview & hello
  • Stage One, Program Orientation 
    New Student Entry Interview
  • Special Ops Confidence Training, Benchmarking
    Exercise designed to look at your voice quality (including cadence, rhythm, speech rate, inflections, enunciations and how human you sound), projected authority, and presence.

01

What are we selling?

  • Introduction, Hello & Evaluating Your Goals
    The part in which we get cozy, say hello, take a group vow and explore the online business landscape together for the very first time. *deep lovebird sigh*
  • Defining Your Business Idea
    Ooooh, tackling all of the big questions right out of the gate! There are two parts to the question, “What are you selling?” The first concerns itself with what kind of business you’re creating as a whole—virtual assistant services, for example—and the second relates to the actual offerings contained within that business—like what kinds of packages you offer and how you sell those services (which comes next.) This section was created explicitly for my lovable newbies who are in the very early stages of just considering striking it out on their own (we’ve got your back, don’t worry!) and walks you through determining what kinds of online businesses would suit you, given your passions, your background, your goals and your talents. …And maybe your love of brownies.
  • Defining Your Sales Offerings: Products, Services & Digital Offerings
    The #1 most critical element for any business: Something to sell in exchange for money! Whether you’re brand new on the scene, or you’re a brick and mortar business entering the online space, or you’re an online vet re-imagining your current structure and/or hunting for fresh ideas, we’ll go over what types of sales offerings work best with a special eye for the online landscape—from services to products to a hybrid and beyond—and how to figure out which business model is best for you.
  • Narrowing Down Your Ideas (And Getting Rid of the Bad Apples)
    Something many people struggle with: When all of the options are on the table, it’s too hard to decide. You love this, but you also love that. But what if you just combined them into one big umbrella brand? We’ve got you covered, and we’ll help light a clear path forward.
  • Starting With Cash Flow
    Even out of the good ideas that remain, you can’t do everything at once, so where should you start? With the money, that’s where. Why you should always start with this one piece of advice, which may even be contrary to your instincts.
  • Special Ops Confidence Training, Part I
    Taking up space and being seen without flinching, shrinking and minimizing yourself. This is where PRESENCE is born.

02

Who are we selling it to?

  • The Strategy Behind Who
    Before we can get to the really fun stuff, like naming your business, talking about websites, or coming up with a killer message, we’ve got to figure out who we want to buy your stuff, so we can best figure out how we should sell it to them.
  • Your Target Market Is Not “Anyone Who Wants to Buy It”
    But how do you know who is? What’s too specific, and what’s too broad? And what if you have multiple? (Spoiler alert: It’s okay to have multiple lovers, here. In fact, with the Internet, you should.)
  • Targeting Like an FBI Criminal Profiler
    Throwing traditional “personas” to the wind and understanding how to use your Target Markets in a way that’s actually practical and useful for your business (and not just an exercise that sits in a drawer somewhere).
  • Special Ops Confidence Training, Part II
    Projecting confidence, trustworthiness and likability by using tone, volume and voice quality.

03

What are we going to say about it?

  • It Doesn’t Matter What You’re Selling
    It only matters how you sell it. Here, we’ll talk about branding with words, and using them in such a way so your Target Market hears the call and comes galloping. (Hopefully they’re wearing shoes.)
  • Identifying Your Creative Twist
    You know you need an edge, to “differentiate yourself.” But how in cowabunga do you do that? And what if what you’re selling is nothing particularly new or different? How can you stand out from the sea of sameness, when everybody’s selling what you are?
  • Implementation, Part I:
    Now we get to use the work we’ve been doing to brand our business and our products and services. Here’s where we begin: Business names, product names, slogans and taglines. 
  • Implementation, Part II
    You will have a website, and you will need words for it—and furthermore, words that work for you, not against you. 
  • Implementation, Part III
    It’s not all written words, of course. Sometimes, you’ll have to say things out loud! Here, we’ll take your branding and use it to help you create a verbal elevator pitch and description of your work that magnetizes people to you, feels fresh and engaging, and gives you a signature to hang your hat on.
  • Special Ops Confidence Training, Part III
    Practicing introducing yourself and stating what you do with conviction, authority, and grace.

Session 2: Marketing, Sales, Money & Operations


04

How are we going to present it online?

  • The Internet & Your Business
    The online landscape has changed everything. Here we’ll talk about some of the lesser known advantages of doing business over the Internet
  • Your Website + an Introduction to Online Marketing
    The way we get found online is drastically different from brick and mortar businesses of the past—we’ll talk about the difference between interruption marketing and permission marketing, and how we can use your website to set the stage to stand out from the sea of sameness
  • The Modern Day Anatomy of a Website
    Learning to view your website through a whole new lens, and how one grandmother grew a multi-million dollar empire and saved the entire town’s economy
  • Your Website 101
    Learning how to create a professional online presence on a budget—without a designer (including a survey of available tools and best recommendations)
  • Your Website + eCommerce: A Discussion on MONEY
    Show me the money! We’ll go over the best options for accepting money via various different forms of eCommerce, including payment processors, invoicing software, subscriptions, installment payments, and more.
  • Your Website + Email: A Primer Into Marketing
    Email is still the cornerstone of any business, online and off. We’ll talk about why this is the case, and what it means for YOU.
  • Advanced Tools + Recommendations
    A survey of advanced tools and techniques for marketing & selling online.
  • Special Ops Confidence Training, Part IV
    Preparing for success in any sales conversation and going in feeling calm, self-assured and completely in control.

05

How do we get the word out?

  • Online Marketing 101
    There’s a significant difference between traditional marketing and online marketing. Follow the old rules, and you might be doomed.  
  • Getting Over Our Big, Hairy Fear of Marketing 
    Most new business owners to break out into hives when The M Word is uttered. Good news: You don’t have to be. In fact, once you learn how, you might actually fall in love.
  • The Art and Science of The Marketing & Sales Funnel
    67% of the people who were about to give you money, don’t. And that’s inevitably because of a breakdown in your funnel—whether it’s a missed step, or a step that isn’t converting, or something else. Because just like you don’t meet a stranger on the street and take them straight to bed (usually), there are important steps that need to be taken to foster your relationship with your customers and clients, too.
  • Building Your First Funnel
    Together, we’ll map out your first sales funnel, based on your actual products and services, in conjunction with your creative twist. 
  • Building Your First Campaign
    A funnel is great, but how do you get new people into it? That’s where campaigns come in.
  • Creativity + Strategy = Love
    How can you marry proven and effective techniques and tactics, with your creative twist, and your newfound confidence, to create a strategy that feels fresh and true, gets your name out there, wows the world, and gets their attention…for free?
  • Special Ops Confidence Training, Part V
    Eloquently asking someone to get on the phone, hear your pitch, or enter into a sales conversation.

06

How can we make people buy it?

  • They’re Interested. But They’re Not a Customer or Client…Yet
    Once you’ve got their attention, you need to close the sale—or risk losing them forever (not to mention your effort).
  • Increase Your Desire Wattage 
    You’ve got your strategy. You’ve got your creative twist. But now we need to add a layer of irresistible appeal. (Hint: We want them to say yes! And to be excited about saying yes.)
  • Online Conversions
    Certain products, and sometimes even services, can be sold and bought with the click of a button. Here, we’ll talk about closing the digital deal in ways that feel authentic and supportive—not sleazy or pushy.
  • Offline Conversions
    Some deals and projects, however, will require a phone conversation, otherwise known as, “Let’s hop on a call to chat!” This is a great sign, except for one thing: Most new business owners are TERRIFIED. 
  • Overcoming Objections & Iffy Eyes
    Humans are programmed to resist—which can be a problem if your goal is to get them to say yes and enter into a relationship with you. How can we do this with integrity in thoughtful and caring ways?
  • Special Ops Confidence Training, Part VI
    Sales call phone training, controlling the direction of the conversation, answering objections with grace, and asking for the money with integrity and professionalism.

07

How are we going to run this business?

  • Business & Project Management 101
    Online business is phenomenal, but there can also be a lot of moving parts. We’ll walk you through best practices for getting your work flow and systems in order, so you can reduce overwhelm, save time and money, and feel confident you aren’t forgetting ALL THE THINGS.
  • Managing Yourself & Your Sanity
    When you’ve got deadlines and deliverables and a thousand different things going on at once, it’s critical to make sure you know how to manage your own workload—and not overcommit yourself, or promise things you cannot deliver. (Easier said than done!)
  • Delivering the Product or Service to a Customer or Client
    First impressions do matter, and there are important steps you need to take to make sure that you’re getting the full credit that you should for the time and work you’ve put in, and making the customer instantly fall in love.
  • Tricks of the Trade & Best Practices
    There’s plenty of “earned-in-the-trenches” wisdom I’ve learned in ten years of online business, including how to properly document everything, effectively tracking my time, easily tracking my contractors’ time, managing work projects, having difficult discussions, handling screw-ups head-on, keeping cash flow first, staying relevant, trusting your gut, and making sure you’re always fifteen steps ahead of everybody else.
  • Special Ops Confidence Training, Part VII
    Presenting your deliverables, pitching an up-sell, and asking for more money and a greater commitment.

08

Student Counseling & Special Advisement

  • No two businesses are the same—and neither are you as students
    This week, the program gets even hotter, when I’ll be taking student questions specific to their business & posting video responses to address individual concerns, as a way to end the program by helping you as much as I can, in any way that I can, before we say goodbye.
  • Special Ops Confidence Training, Part VIII
    Putting it all together and completing a special ops mission for submission that will serve as a useful sales tool for your business as you move forward and fly the nest!

“Our best teachers teach us more about life than about anything else. They give us the chance to be slightly better people. They listen to us so that we can start listening to ourselves, so that we can remove all the junk that lies between us and our own capacity. It doesn’t matter who you are or what you do: Don’t lose your urgency. Don’t yield to the suspicion that you know enough, have seen enough, have wanted enough, have danced the perfect rumba. Don’t get yourself all pretty, perfect, and complete. Value imbalance. Remain vulnerable.”
—Beth Kephart

Program Creator

 
 

ASH AMBIRGE
Instructor, CEO & Creator of the Award-Winning Small Business Blog, The Middle Finger Project

“I’ve been in the trenches. I’ve gone from $26 to $1 million+. I’ve done it all online. And I’d had more fun doing this than anyone else—that I can guarantee. I’ve built an unforgettable brand, just by doing what I love: Writing. I’ve gotten signed by the #1 independent literary agency in the world because of that brand. I’m invited to speak all over the globe. I’ve created programs, sold services, and written books. And I’ve done it all while staying true to myself. Study under me. I’m asking you to trust in the knowledge I’ve gained over the last 10 years of building both my own 6 and 7 figure online business, as well as my clients’, to help you significantly shorten the learning curve and rocket into your own online empire. You’ll never regret this. I give you my word.”

I’m a fan. You’re a voice of originality in a world too little of it. Seth Godin
You’re the best writer on the internet.Best-selling author & speaker Michael Port
FIERCE.Forbes magazine, my 3rd grade karate instructor, and an inordinate amount of people who commented on my most recent Facebook photo.

Enrollment Now Closed

FAQ

BOSS is taught via video, screencast and some text instruction. (A screencast is when you’re able to view your instructor’s computer screen and watch as she explains certain concepts on paper.) You’ll be able to log into the classroom online, directly after enrolling, where you’ll see a navigation on the left-hand side of the screen containing all of the lessons.
The program was designed with both in mind, and contains examples using each.
You bet! You’ll have full access to the program upon purchase.
The BOSS program does not include ongoing 1:1 coaching or personalized feedback; however, the program contains a very special “Student Counseling and Advisement” week during our last week together in January, designed to help you with your specific challenges and questions in a fun and interactive way. During that week, you’ll be able to submit your questions and get Ash’s advice in written & video format. The questions will be publicly answered, as Ash’s mission with BOSS is to be a pivotal force in helping us all to work better (and live better by extension), and this format allows for that mission to work on a greater scale.
There are two areas that the BOSS program does not include: Web/graphic design and legal.
BOSS is covered by a 14 day, 100% money-back guarantee. We want to do good by you and make sure this is a great fit. If it’s not, and you decide to withdraw within 14 days, we’ll happily refund you.
You’ll be taken directly into our online classroom, where you can get started!
 
 

© House of Moxie, Inc.