01 | LEVEL ONE STARTER KIT
- The Very Fine (And Terrifying Art of) Naming & Trademarking Your Business
Should I name it my first and last name, or something else? What if the domain is taken? Do I really need to bother with trademarks? What the hell is a trademark, anyway? Does it matter if we're in different countries? And how can I come up with a creative name if all the good ones are already taken? (There's a whole series of creative naming exercises included as a part of this kit!)
- Sole Proprietor? LLC? S-Corp? The Strategy of Business Structure
Here's a fun fact: the moment you accept money in exchange for a good or service, you're officially a sole proprietor in the eyes of the law. (SCARY, AM I RIGHT?) Find out what that means and whether or not you want to be one—or if it's in your best interest to file as an LLC or even an S-Corp, depending on your situation. (Hint: everything has to do with taxes and protecting your car from being repossessed, which would be really awkward and ugly.)
- Hey, Money! Business Banking, Accounting & Expenses
Should you just link up Paypal to your personal checking account? Can you even *use* your personal checking account? Should you have a business account, or something else, and how do you start tracking all of your expenses? What ARE your expenses, anyway? And, uh, do you need an accountant, now that you're hot shit official? (Answer: Yup.)
- Business Contracts 101: Clients, Contractors, Partnerships & Agreements
#PROTIP: Put EVERYTHING in writing. You are not going to be one of those people who looks silly and amateur because they don't have a contract to send. Surprise—they're expecting you to send one, and if you don't, it's a red flag. More importantly, however, you will never, ever do business without putting everything in writing, so help you vodka, and I'm going to show you exactly what you need to know and how to get what you need without feeling like a giant, overly cautious, intimidating turd.
PLUS, you'll get Bonuses #1-4: downloadable copies of the very attorney-drafted contracts that I spent thousands of dollars to have created for my own business! (And they are as close to bulletproof as you can imagine, because I do not screw around.) I'll walk you through each one and show you what each section means and why it's important for YOU.
- Business Insurance, Policies, Disclaimers, & Legal Must-Know for Online Business
What if someone sues you? What if someone steals your intellectual property? What if your client wants an unjustified refund? What if the person you team up with drops the ball—and costs you a ton of money and make you look bad? What about freedom of speech in blogging? What about things like defamation and disparagement? Can you use other people's photos? How do you attribute things? How about your own terms and conditions? What do they need to say? What kinds of terms should you have? And how can you protect yourself in an ever-changing online landscape?
- Bonus #1: Attorney-Drafted Client Contract Template [DOWNLOAD]
I'm going to give you a clean Word copy of the exact client contract I use in my own copywriting business, plus instructions that shows you what each section means and why it's important, under which scenarios. At $400/hour (what my attorney charges in Washington D.C.), this contract cost me $1200 to have it created for my own business, and I'm giving it to you for free as a bonus.
- Bonus #2: Attorney-Drafted Statement of Work [DOWNLOAD]
Separate from the master client contract, you'll learn what a "Statement of Work" is, and why this is just as important as the contract itself. (The two go hand-in-hand.)
What I Paid to Have This Drafted: $350
- Bonus #3: Attorney-Drafted Contractor Agreement [DOWNLOAD]
Here you'll have a clean Word copy of the exact contractor agreement I use in my own business, drafted by my own attorneys, which is exactly what you'll need if you hire anyone to manage your emails, or help you in your business (assuming you aren't set up to take on official employees). This is also useful if you hire web designers or writers and they don't have a contract of their own—you ALWAYS want something in writing, and this will not only protect you and your business, but also make sure that the IRS can't come after you (because there's a fine line between "employee" and "contractor" and you need to know the rules).
What I Paid To Have This Drafted: $1200
- Bonus #4: Attorney-Drafted Joint Venture Agreement [DOWNLOAD]
Want to team up with somebody else? Want to run a co-promotion, or band together to offer a special, limited-time service, or work together to create a special digital product, or program, or retreat? You need a Joint Venture Agreement. This is basically an agreement between two businesses that ensures that neither one of you is working FOR the other, but that you're working together, and here are ALL the "what if?" scenarios, outlined on paper. Because in the excitement of a new project, you don't think you'll ever need a document like this, but you MUST have one in place, no matter who they are. (Even your sister.) (Especially your sister!) I've done a number of Joint Venture projects, some of which have gone really well, and others which have become nightmares, and I know everything you need to know to make sure that you're protected, and how to make everything go as smooth as possible.
What I Paid to Have This Drafted: $1200
What I Paid to Have These Drafted: $800
- Bonus #6: What Do You Do If Someone Steals Your Intellectual Property?
Anyone can take your course and then re-sell it as their own. Anyone can lift your content right off of your blog and post it as their own. This happens every day, all the time, and in fact, there's even an entire black market online where folks buy and download other people's intellectual property and then re-sell it at a lower price. So, what do you do? What are the steps to getting them taken down? And what are your rights? Here, we'll talk about ALL of that, and more.
02 | LEVEL TWO STARTER KIT
- Developing a Fresh, Memorable, Hot-Ass Brand People Love
Because standing out from the sea of sameness is paramount. If you're worried that there are already 1,000,000 designers / content writers / coaches / <insert profession here>, this is for you. Because it doesn't matter that it's been done before, but it DOES matter how we do it now. And getting the right container for your work is mission critical to making a splash.
- What Services Are You Selling, and How? The Art of Packaging & Pricing
You *could* charge by the hour, a la carte. But you could also go broke, work yourself to the bone, and constantly have to look for more and more and more clients. But what if you were able to sell your services in a way so that you only needed a few clients? And they would commit to more? I'd say that's a win-win for everybody. You'll never do business the same.
- Creating *KILLER* Digital Products, Programs, Courses, and eBooks That SCALE
Every business should own AT LEAST ONE piece of intellectual property, if not multiple—and that's no exaggeration. Things like programs, courses, and eBooks are *brand assets* that you can leverage to grow your business, get noticed, create more influence, and get results for your customers and clients. Most of all, however, they're SCALABLE. And if you're not creating and selling your own intellectual property, you are quite literally leaving hundreds of thousands of dollars in annual revenue on the table, point blank. (We're going to fix that, starting...now.)
- The Science of Sales Funnels, Upsells, Downsells and Maximizing Revenue
The Internet has made it possible for you to sell...even when you aren't standing in front of a person in a physical store, or having a conversation with them over the phone, or talking to them at all. Your website and your sales funnel IS your store front, these days, and you should have intelligent systems in place that help move a prospective client or customer from one stage to the next. It's far more expensive to have to go out and get new leads all the time, so maximizing your opportunity with the folks who already ARE excited about you is critical. Not doing so might be the difference between a $20 customer and a $2,000 one—and that's not money you want to risk leaving on the table.
- Putting it All Together: Websites, eCommerce, Email Marketing, and More
You're going to need the right tools to put all of this together, of course, so here's where we get into the technical nitty gritty and I'll show you how to build out your sales funnels the right way, from start to finish, and link up everything you'll need to go from zero to 6 figures flat.
- Bonus #1: Unf*ckwithable Sales Page Templates [DOWNLOAD]
- Bonus #2: Unf*ckwithable Copywriting & Conversion Hacks [DOWNLOAD]
- Bonus #3: Unf*ckwithable Check Out Pages & CTAs [DOWNLOAD]
- Bonus #4: Unf*ckwithable Sales Funnel Template [DOWNLOAD]
- Bonus #5: Unf*ckwithable Testimonial Requests [DOWNLOAD]
03 | LEVEL THREE STARTER KIT
- Marketing 101: I've Built It, But How Do I Make Them Come?
Online marketing is an ever-changing beast, and there is so much information out there that most people get entirely overwhelmed (think: social media meltdown). But you don't have to feel like a hamster on a wheel, and you don't have to dedicate a ton of time to this, once you get a few key things in place. Namely: something I call your "signature campaigns." I'll show you how to "set it and forget it" and let the Internet work for you...instead you constantly working on it.
- Launch 101: How Do I Launch Digital Products, Programs, Courses, and eBooks?
You spend months creating a piece of intellectual property, only to hear crickets once you launch. Or, you launch decently enough, but then sales dry up like the Sierra Nevada and you're blowing smoke up your own a** trying to figure out what the heck to do to get anyone to buy this wonderful thing you've created. That's precisely what this module is for: selling digital products without launching over and over and over again. Or, if you are going to launch? Here's how you do it RIGHT.
- Selling 101: How to Pitch Your Services for 3X More (And Get It)
Here's something crazy: the right clients really *want* you to be the one. They *want* to give you their money. And they *want* to feel like they're in good hands. The problem: most of us are doing a terrible job of giving them the confidence they need to pay us what we're asking. This module will teach you how to speak to prospects, how to ask the right questions, how to navigate sales calls, and how to create proposals—and get the "YES!"—with ease, effectiveness, and zero sleaze.
- Business 101: Documentation, Processes & Profit Optimization
The fun stuff, of course! But the importance of keeping immaculate records so you don't run into problems later (you know, with the IRS and their thugs) and you can finally feel like you are on top of things. (Which comes in real handy later when you need to file your taxes, or when you have a client complain, or when you need to show evidence of your work log.) Beyond that, we'll also talk about optimizing everything, including your profit, and checking for any gaps to make sure your business runs like a well-oiled machine.
- Bonus #1: Unf*ckwithable Marketing Plan & Roadmap [DOWNLOAD]
- Bonus #2: Unf*ckwithable Launch Plan & Roadmap [DOWNLOAD]
- Bonus #3: Unf*ckwithable Sales Calls [DOWNLOAD]
- Bonus #4: Unf*ckwithable Proposal Template [DOWNLOAD]
- Bonus #5: Hiring & Managing Contractors
- Bonus #6: Self Care in Entrepreneurship & Taking Care of YOU