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Why You Shouldn’t Worry About Turning People Off. Ever.

In: Marketing,

This past weekend, my best friend since the second grade who is probably the best friend you could ask for and aren’t you jealous? sent me a picture from a restaurant in Pittsburgh, where she was visiting, with a note that said, “Thought you would love this!”

House Rules 2

And wasn’t she right.

I did love it.

Because most businesses would be afraid to declare something so potentially off-putting.

But smart businesses, on the other hand, don’t avoid being off-putting—THEY STRIVE FOR IT.

Because for every one person who said, “Ugh, not my kind of place,” there were 5 other people who thought, “Now, this is my kind of place.”

And the only way both parties could tell?

Is because the business wasn’t afraid to tell them. 

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Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.       […]

In: Branding, Marketing,



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47 thoughts on "Why You Shouldn’t Worry About Turning People Off. Ever."

  1. Kris Hughes says:

    So true! I did that in my first, highly successful, business. This time around, maybe I need just a touch more of that.