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Why You Shouldn’t Worry About Turning People Off. Ever.

In: Marketing,

This past weekend, my best friend since the second grade who is probably the best friend you could ask for and aren't you jealous? sent me a picture from a restaurant in Pittsburgh, where she was visiting, with a note that said, “Thought you would love this!”

House Rules 2

And wasn't she right.

I did love it.

Because most businesses would be afraid to declare something so potentially off-putting.

But smart businesses, on the other hand, don't avoid being off-putting—THEY STRIVE FOR IT.

Because for every one person who said, “Ugh, not my kind of place,” there were 5 other people who thought, “Now, this is my kind of place.”

And the only way both parties could tell?

Is because the business wasn't afraid to tell them. 

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Small soft chocolate lady was my favorite. She’d arrive in a sand-colored pick-up truck; a small one, I’d say, for a pick-up truck in Susquehanna County. She’d dismount as if she were in a rush, though I knew she was only going back to the grocery store she owned. I’d have her cone ready by […]

In: Confidence, Marketing, Selling,


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47 thoughts on "Why You Shouldn’t Worry About Turning People Off. Ever."

  1. Kris Hughes says:

    So true! I did that in my first, highly successful, business. This time around, maybe I need just a touch more of that.