Author, CEO & Founder

Learn More >>

Why You Shouldn’t Worry About Turning People Off. Ever.

In: Marketing,

This past weekend, my best friend since the second grade who is probably the best friend you could ask for and aren't you jealous? sent me a picture from a restaurant in Pittsburgh, where she was visiting, with a note that said, “Thought you would love this!”

House Rules 2

And wasn't she right.

I did love it.

Because most businesses would be afraid to declare something so potentially off-putting.

But smart businesses, on the other hand, don't avoid being off-putting—THEY STRIVE FOR IT.

Because for every one person who said, “Ugh, not my kind of place,” there were 5 other people who thought, “Now, this is my kind of place.”

And the only way both parties could tell?

Is because the business wasn't afraid to tell them. 

Enter your email address and I'll rummage around in my bag of tricks for JUST the thing.



What You Say Is More Important Than What You Sell

What you say is more important than what you sell.  Creativity is not a child’s luxury; it’s a smart business strategy. If you’re wondering whether creativity is a waste of time; if you’re convinced that  “your product / service / website will speak for itself,” then think twice: Because creativity, as it’s usually defined, is […]

In: Marketing,




Tired of Being Told To “Differentiate Yourself?”

Everyone tells you to be unique. Find your USP. Differentiate yourself. (Meanwhile, you’re all, “Stab, stab stab, I’m the same, I’m the same, I’m the same – how am I suppose to “differentiate” life coaching?) And so you take a drink, because these are the types of things that drive people to drink, and you […]

In: Marketing,


become unf*ckwithable

What does it mean to be Unf*ckwithable? View the 10 commandments >>



Click here to tell me what *you* think + let your ideas be seen naked—and then sign your name on our wall of wonder.

Your email address will not be published. Required fields are marked *

47 thoughts on "Why You Shouldn’t Worry About Turning People Off. Ever."

  1. Kris Hughes says:

    So true! I did that in my first, highly successful, business. This time around, maybe I need just a touch more of that.