A step-by-step business roadmap for new entrepreneurs & business owners who want to go from zero to profitable…fast.
DO THE BUSINESS.
Write the book. Put up the website. No more stalling.
If you’re feeling…
small, spirit-shriveled and stuck…
…this is for you.
If you’re feeling…
like you might have an interesting idea, but you’re scared, or maybe you’ve been batting around the idea of starting your own business, but…who are you to do such a thing? (Hint: You’re brilliant.)
If you’re feeling…
proud you DID go into business for yourself, but it’s like: Now what? How do I make this work? How do I get my name out there? How do I get found? And how can I avoid bankruptcy / the insane asylum / driving myself off a cliff?
No one’s going to do it for you.
No one’s going to rescue you, start your business for you, or show up at your doorstep, McMahon style, and tell you that it’s time to get started. No one’s going to offer you anything, do you any favors, or give you anything. If you’re sick and tired of hating your life, your job, your routine…then DO SOMETHING ABOUT IT.
Take this advice.
Life’s not suppose to be about constantly feeling miserable, resenting everything and everyone, standing by, waiting for it to magically get better. “Hanging in there” is not good enough. “Getting by” is not good enough. “Okay” is not good enough.
It’s time to figure it out.
That’s the point. To enjoy figuring it out. Not suffer through life, or feel sorry for yourself. Or mope. Or stumble through it being broke.
The key isn’t to get another job you don’t care about, move to another city you don’t care about, or love another person you don’t care about.
The key is to care about yourself.
This is a step-by-step roadmap for the ones who want to feel alive again.
For the ones who know there’s something more out there than this fatally dull routine…but aren’t sure what that is. For the ones who have been running their tongue over the back of an idea…but haven’t pulled the trigger. For the ones who are thinking about starting their own business…but need to know where to get started.
“It’s incredible Ash, there’s more actionable information, solid reasoning and wit in here than in most of the books I’ve ever read on the subject of “doing your own thang'” put together. Keep it coming!”Amy Humphries
1. Extending Your Cupped Hands and Hoping Someone Takes Mercy. 2. Not Effective.
What if, instead of complaining your job, you went out and created one?
And Tom Cruise doesn’t make a special appearance at your holiday party. Ever. Job security is an oxymoron. You can either have a job, or security, but never both.
A decision making framework to help you decide what kind of business you should start.
You don’t have to wait for anyone to give you anything, ever again. Money isn’t hard to make.
Ignore you not.
People use the internet every day, and they when they do, they want one of four things.
When you make people feel seen, you can sell anything.
Learning how to get attention, and then learning how to thoughtfully convert that attention into a sale.
Message in a model.
It’s the sentiment that sells.
The world’s worst name for a business.
Use your words to help them see your edge.
Your website is your doorstep.
(Or a wanker.)
What do you do once you’ve got a website?
When people first land on your website, we don’t want them to buy. Not yet.
Marketing happens every time you engage…or don’t.
Table of Contents
Everything you need to know
Good thing you don’t have to do everything manually these days.
A lot of people don’t like selling because it makes them feel like assholes.
Because yelling, “Hey, guys, here are some potholders!” is not an effective method.
AKA The art of crafting your sales page the smart way.
Unfortunately you cannot magically beam credit card payments into your account.
Six ways to re-package & re-purpose your goods for profit.
Or, eight lessons I learned from royally screwing up.
Because you don’t need a job, you need guts.
“This course has surpassed my expectations. It’s gone way beyond other business courses that I’ve paid WAY more for. You can real, legit, non nonsense tips and advice that challenge you to go beyond “best business practices”. Even better yet, it accomplishes what most courses or workshops fail to do…it’s motivated me to take action each day and implement what I’ve learned to build a business.”
Praise & Props
“It’s incredible Ash, there’s more actionable information, solid reasoning and wit in here than in most of the books I’ve ever read on the subject of “doing your own thang'” put together. Keep it coming!”
“I love it!! It is clear, funny, and intimate. I got a lot of clarity and it is very inspiring in the way it is written. Flows so well and elegantly blends charm with wit and killer information. Ha! I just realized you have been providing information, inspiration and entertainment. I got a direct experience of how that feels = awesome! One thing I would have loved more is examples. I think it would help me moe faster through my homework, however thinking for myself and drawing from that is pretty good too. Thank you! I am half way through and I cannot wait for more.”
“Loooovveeee iiiiittttt! I haven’t read something so entertaining AND educational in a looooong time. You make me laugh every day. On the productive side, I’m taking notes, organizing my self, and preparing to launch. A thousand thanks.”
“I am loving this course Ashley. Learning a ton. Concepts, yes, but ALSO very actionable steps that I can immediately sink my teeth in. Like my sales page. Thank you for putting this together.”
“The emails make me ask myself the right questions, challenge me to think differently… I’m feeling now much more confident about my business ideas and how I can implement it. And when I have confidence, I have much stronger GUTS!”
“A fabulous read for anyone trying to sort through the mess of starting a small business, or even just throwing around the idea of starting one.”
“This is amazing! The content and advice are pushing me in the best way possible to create and get my work out to the world. Everyday I am making adjustments and feeling like I’m making real progress toward new goals. Plus, the content is real, funny, and completely relatable.
“YNG is amazing! We’re only half way in but it has already been a crazy rollercoaster. I have gone from ”I have a super secret idea that is probably too dumb to live” to ”I can actually do this and I know exactly what steps to take next.” What is missing is a place to talk to others who are in the series with me.”
“I’ve blown far more than 20 bucks on business strategy/clarity info before—which I am now considering as a damn personal felony committed against myself. Ash, this was worth every dime many times over. My copywriting game is aced up, game plan & clarity refined and visibility is 100 miles. Thanks, Ash.”
“Guts is both brilliant and clever in its approach to inspire those of us who long to leap out of our mundane, soul sapping, jobs and actually live a life that we create and manage on our own. I was damn close to making the leap before reading this, but now I’m getting ready to fly. It’s just simply fucking great stuff!”
“I have followed The Middle Finger Project for about 5 years now, but I never felt like I was ready to take the leap and do something about my life. That was until You Don’t Need a Job, You Need GUTS came out. I bought it the moment I saw it. Each chapter leaves me with something to think about as well as some actionable steps I can take to move towards cutting the cord that is my 9 to 5 job right now. GUTS is not overwhelming. This is the first time I’ve actually felt that starting my own business is an attainable goal. Also, even though we haven’t met, I do feel like Ash truly wants to see me succeed, which is even more motivating. I like to think of myself as a pretty gutsy person, but sometimes I need to be pointed in the right direction. I can’t wait to see where putting what I’ve learned through this program into practice takes me.”
“It’s quick, it’s easy, it’s direct and to the point! Everything I’ve come to expect and love about you, Ash!”
“I look forward to these emails every day. They’re truly pushing me to where I need to be. Thank you for this. Truly.”
Not only do I love your voice, but I love what you have to say and, more importantly, how you say it to me. You guide and I listen. You make information understandable and workable. Not only that, I love your chutzpah and energy. I’m in my early 50’s working towards a new way of life. At the moment I am at a crossroads, completely broke and a little lost. Not completely lost – I still have my sense of humour and a healthy body – so as they say in Spanish ‘menos mal’! You lead, I follow.
Great experience! I have sampled a wide variety of resources for small business owners and those who dream of being uncaged, and I am really sick and tired of being promised in a title that I will learn this or be shown that, and then the ensuing stuff is completely lacking substance. It regurgitates a few broad points that get padded with useless wordiness, and I walk away with nothing for my time. Not so with GUTS! It is packed full of actual, actionable information (thank you!) and I don’t feel overwhelmed. You are a total rock star! On a more personal note, I love the varied examples you have used in GUTS. As an artist and photographer who sells fine art prints, I have been trying to figure out how to make a living with my craft. I have had a hard time seeing how many of the small business resources apply to an artist, right up until you used an artist as an example and it hit me – I’m not selling my work, I’m selling myself (whatever it takes!). The most valuable thing I have taken away from GUTS is this – you made me believe I can do it. It finally hit me that what I have to offer is unique, and I’ve been going about this all wrong. Priceless!! Thank you from the bottom of my heart!
“You Don’t Need a Job, You Need GUTS is like a kick to the head AND a breath of fresh of air. Ash forces you to face everything that’s wrong with being stuck in a nice, safe cubicle job and then throws open the windows of hope and encourages you to fly — or jump, or at least cautiously crawl away — to freedom. I can’t believe she gives this great stuff away for free.”
“Great! So super motivating and knowledgeable it’s amazing! So much information in the web on how to start a site but none really say the nitty gritty. What it means to start a site the right way. I never thought marketing would pique my interest, but I’m totally into it now.”
“I’ll admit I’m new at this idea of starting a business online so I was looking for a little help and motivation to get started. I discovered Ashley and appreciated her no nonsense style and approach and signed up for Guts because, well, I felt like she understood and she’s already killing it in the online world. Each chapter has not only delivered encouragement and confirmed I’d like to pursue an online business, but they’ve also given me the framework I needed to get the ball rolling, ask good questions and look at my current website and methods in a whole new way.”
“I look forward to reading this everyday. Guts is filled with inspiration, information, and actionable steps.”
“You Don’t Need a Job, You Need GUTS is the best thing that has come into my life since I first started up my business. It has made me take a second, third and fourth look at what I’m offering, and has made me question everything I’ve been doing up until this point. It’s left me curious at moments, overwhelmed at others, and excited to read the next day’s email in my quest to figure out exactly what to do and how to do it successfully. Loving every moment of it!”
“Ash Ambirge is a wealth of information and I am loving absorbing her wisdom in her GUTS.”
“Exactly what I needed to get my booty in gear.”
“Ash, I love any and every thing that you produce and this is no different. Learning from you is such a pleasure. You’ve got a fan for life.”
“I love Ash and her style. She is pure genius and GUTS is an awesome product. Easy to read, entertaining, very informative and very practical. I have a business and GUTS have helped me to focus and although I haven’t finished yet I have seen results already If your goal is to create FREEDOM. This is a must Thank you!!!!”
-S. Araya Burchard
“I love everything!!! OMG I woke with an inspiration hangover…thank you! #findingmygrooveagain #unapologeticlife”
“I feel like I was given EXACTLY what I needed even though I didn’t know exactly what I needed at the time of purchasing it. It’s a perfect blend of inspiration for those of us who have a (cloudy) vision and need the extra kick in the ass to actually start making things happen, mixed with really great content about HOW to do the stuff that we maybe didn’t realize we even NEEDED to do.”
“I absolutely love this. Everything makes so much sense and I am either nodding my head or having brain explosions constantly! I have started to do some of the things and I already feel more legitimate.”