Well this is awkward.
The Middle Finger Project
is this big, bold, irreverent name and here I am, Ash, the founder–a polite woman in pearls who never actually gives the finger. (Unless it’s snowing, in which case, you’re allowed to give the finger all you want.) Is this hypocritical? I can’t decide. But there are only two solutions:
1. I should either start giving the finger more. (Does it count if I’m wearing mittens?)
2. Or, I should explain why it’s called The Middle Finger Project in the first place.
Maybe I’ll do both.
You see, The Middle Finger Project was a platform started in 2009, back when our armpits were all a little less saggy, and at a time when it seemed the world was scared to death.
Scared of a recession. Scared of losing their job. Scared of spending money. Scared of screwing up everything.
Not only did I notice that fewer men were buying me drinks, I also noticed that more people were backing down from living. I had started my first copywriting agency in the year 2006, and over the years, friends would comment: How do you do it? I admire you so much. I wish I had the guts to do something like that. (For the record, they mostly admired me for my razored bob and ability to mainline hot sauce, but that’s not either here nor there.)
And so, at a time when most of the world was going into hiding, I was coming out of it. I began my own business because I couldn’t stand the idea of only having two weeks a year to travel, to explore, to laugh, to do something with myself. And that’s precisely what I did.
London. Paris. Barcelona.
Ecuador. Chile. Argentina.
Costa Rica. Nicaragua. Guatemala.
…and plenty of places in between.
I’ve been exploring & living in different places around the world (currently in Costa Rica, where I have a seasonal home), all as I continued to build my copywriting agency, and then many other businesses and brands – and making more money than I had ever made in my life, into my first 7 figures. (Which is a big deal, once you know the rest of the story.)
And so, I started The Middle Finger Project as a way to give other people balls.
And, of course, to help other people start their own success stories. (And passive aggressively send a message to that kid who picked on me when I was growing up poor.)
I decided on the name one night after two bottles of wine, so don’t judge it too much. Instead, go drink a couple of bottles yourself and get to work.
Because that is what this site is about.
Getting to work. (And having more fun than anybody else while doing it.)
There are tutorials out the hoo-hah for you to learn about building, growing, marketing and selling in business.
There are inappropriate jokes, sarcasm and completely un-PC commentary in every single article.
There are tools, apps, classes, workshops, subscriptions and services to get you what you need to be an overnight success.
And there’s obviously a whole lot of wine. In fact, why not sit down and have a glass?
“Creativity takes courage.”Henri Matisse