The Blog

Nov 6

2019

Percentage Off or Flat Rate? Memorize This Bomb-Ass Trick 🙌

Nov 6, 2019

I hate rules. No swimming after eating. Let him call you. Sorry, our video library can only be watched from within The United States. (Stab. Stab. Stab.) But there is one rule, however, that I think is pretty nifty. It’s called, “The 100 Rule.” And if you’re running a business and intend on running a […]

In: Money Talk

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Nov 1

2019

Pricing Your Stuff: THE DEEP, DARK SECRET YOU NEVER KNEW

Nov 1, 2019

Isn’t pricing a GROAN? Like, you physically groan when it’s time to “figure out your pricing,” because WHY DOES IT SEEM LIKE THE MOST ARBITRARY THING ON EARTH? How do I know if it’s right? Is it too high? Too low? Will anyone buy it? Am I selling myself short? Does the price match the […]

In: Money Talk

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Oct 30

2019

The Four Paragraph Email You ~Need~ to Memorize For When Clients Owe You Money (But You Aren’t Sure What to SAY)

Oct 30, 2019

Recently, my friend S called and said: “Shit, balls, fuck, I’m running out of cash flow—my clients owe me money but they haven’t paid yet and I don’t know what to…say?” Okay, so maybe I added the “shit, balls, fuck” bit, but you know it’s exactly what’s going through your mind unless you’re a Mormon. […]

In: Client Scripts and Templates

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Oct 24

2019

You Don’t Exist to Please Dipshits

Oct 24, 2019

You know how when you meet someone, and they give you this snotty little look like, “you’re a fucking freak,” and then you start wondering, “AM I A FUCKING FREAK?! IS THAT WHAT’S GOING ON HERE?” And you’re so quick to second guess yourself instead of second guessing the constipated stuck up instead? I hate […]

In: Finding Your Voice

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Sep 9

2019

The 1% Rule for When You’re Feeling Rather “MEH, SUCKS” About Everything and Everyone, Even That Hot Pastry Chef

Sep 9, 2019

Well it’s Thursday and for everyone’s delight, I’ve compiled a random list of shit I absolutely should not know, but do: That you should photograph interiors with a wide-angle lens, set to 20mm instead of zoomed all the way out. (Otherwise you get distorted walls that curve in.) A ball of wool is technically called […]

In: Feeling Dead and Uninspired

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