Writing Problems Are Idea Problems In Disguise

IN: Creating, Writing

When your idea isn’t clear, you know what you do? Cover it up with blabber. Adjectives. Flowery words that try to compensate for the fact that you don’t actually know what you’re talking about (yetttt). But good ideas stand on their own. If you’re having trouble writing about it, your writing may not be the problem. Go back to the idea, and start there. Because if you can’t say it in one sentence, you’ll never be able to say it


Knowing How You Spend Your Time Is Just as Important As Knowing How You Spend Your Money

IN: Business 101, Productivity

I track every single minute of my time. I can tell you exactly how many hours I’ve been writing my new bo, exactly how many hours I write for this blog, exactly how many hours I dedicate to the Unf*ckwithable Girlfriends mastermind, even how many hours a word branding project takes me, start to finish, on the ightful occasion when I do these—including phone calls, e correspondence, and administrative tasks like sending contracts and invoices. I do this, not because


More Work Doesn’t Mean More Money. It Means More Work.

IN: Productivity, Success

I like gel eggs. (WHO’S WITH ME ON THIS?) But I can never get the gel eggs just right, because they always turn out too dry, or undercoed. It’s hard to get that perfect precision. Then I bought a new pan. Made the gel eggs on the first try. The tools you use are as important as the work you put into it. Better outcome. Less cursing. That’s one reason why I’m switching these daily es to a new provider


Businesses Are Like Books: The Best Ones Actually SAY Something

IN: Branding, Business 101

The best bos are those that say something. That make a statement. Draw conclusions. Make connections. Contribute something new to the discussion. Otherwise, what’s the point in writing it? I think we can all agree that nobody wants to read bo after bo that regurgitates the same exact thing that they’ve read before. The same thing applies to business. If you lo at your business as a story, is it one worth reading?

When You Feel Like a Hot Mess Full of Walking Contradictions and WHO ARE YOU AND WHAT IS YOUR LIFE?

IN: Finding Your Voice, Life

You don’t have to choose, you know. You can be intelligent…and sensual. Extroverted…and introverted. Complex…and simple. You…and someone who’s evolving into someone else. Sometimes, in an effort to finally define who the fuck we are, we start putting ourselves into the little boxes voluntarily—the same ones that we spent our earlier years trying to escape. It gives us relief, to be in a box. To have an identity. To know something with certainty. And to be able to say, with


The Top 10 Commandments of Becoming Unf*ckwithable

IN: Business 101, Life, Success

Thou shall not wait for an imaginary endorsement from The Committee of True and Actual Greatness to affirm that you’re good enough to put your work out there. The traditional meritocracy meant that you could work your way up the ladder—but you’d have to wait for some creep to give you permission to climb each rung. From promotions at work, to having your art featured, to getting your own magazine column, to speaking on the topic of Teletubbies (or, hey,


Self-Promotion Doesn’t Have to Turn You Into a Self-Absorbed A-Hole

IN: Confidence, Selling, Success

It’s a funny thing, promoting yourself. I’m fairly certain most people would rather have a perfectly minty molar ripped violently from their mouth, using a rusty tool from the 1950’s, performed by a man named Jacque, than they would ever want to dare “sound like they are bragging.” Self-promotion is hard because nobody wants to be seen as self-absorbed—but there’s a difference, and it’s critical to your career. Why? Making your achievements known is the only way that other people


The Noodle Test: Is Your Business Idea Any Good?

IN: Branding, Business 101

When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think about it, there are plenty of restaurants using all the same ingredients. After all, there are only so many types of pasta. But new and upcoming restaurants don’t need to invent a brand new kind of noodle—they just have to take an existing


Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea of Sameness, and It’s Free

IN: Branding, Marketing, Success

Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to stand out, and depending on their industry, they’ll tell you something different: Get a website! Learn how to write copy! Write an eBo! Get publicity! But those things, in and of themselves, do not help you stand out from the sea of sameness. They


Pleasure Doesn’t Need an Appointment

IN: Creating, Life, Pleasure

In the mornings, I let myself linger underneath the covers, twisting the full, fluffy comforter up and around my face, letting my feet dance in the cotton. It feels so good, to slide your soles through the cool material—almost sinful. When I shower, I surrender to the warmth of the water, letting it caress my skin from my shoulders to the top of my ass, and really feeling what that feels like, to be nude—and alive. When I sip my


Burnout Doesn’t Come From Your Business

IN: Business 101, Hard Stuff

At one point or another, you’ll question your work. You’ll question what you do, and whether you like doing it, and you’ll wonder if you’re on the right path, after all. At one point or another, you’ll be convinced that you hate your work. You’ll be disappointed by clients, discouraged by logistics, and burnt out from the routine of it all. And then you’ll remember. One client will remind you. One project will invigorate you. One spark will blow your


Prices Are Little Facts, My Dear: A Love Note to Anyone Having Trouble Charging What They’re Worth

IN: Confidence, Money Talk, Selling

Money is important, and you can’t run a business without it. BUT WE LOVE TO PRETEND LIKE THAT ISN’T TRUE. I had an incredible meeting with a new business owner yesterday except I was her client instead of the reverse. (And she’s a naturopath, you guys, can you believe this shit? I’m evolving.) When it came time to talk about money, however, she began with the very adorable (and totally normal), “Oh no, I’m not going to charge you, I’m


Sometimes “It Is What It Is” = Best Business Policy of All

IN: Branding, Finding Your Voice, Marketing

Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking it. 2) Not for me. And that is what the branding is meant to do—attract the people who will them, while actively repelling the people who won’t. Too often, we go to great lengths to attract, but not repel. We don’t like to tell anyone they don’t belong. (A knee


Working Yourself to DEATH: A Twisted Badge of Honor Reserved for The People Who Are Really Hurting

IN: Hard Stuff, Life

I remember when I was a little girl, I had a brilliant way of dealing with problems: Take one slice of American cheese. Fold it into fours. Pile two squares onto each cracker. Get as many crackers onto the plate as you could. They say that some people “stuff down their pain” with food, but I think it’s the opposite: You want your pain to be noticed by somebody else. It’s the only way you can show just how much


Perhaps This is What Entrepreneurship Has Given Me Most: It Has Taught Me How to Fight for Myself.

IN: Finding Your Voice, Life

The men came with trucks. To the naked eye, they loed like movers. In and out they passed the length of the trailer, hurriedly, sweatily, carrying boxes upon boxes back and forth, like ants. “Can I get you an iced tea?” I asked. They gulped them down like dogs. I wanted them to like me. I didn’t know if they’d really be able to sell my mother’s pewter knickknacks at auction—nor her collection of John Grisham novels, her wooden end


How Do You Make People Care About Your Work—Even When Your Work Is Lofty, Intangible, and Abstract as F***?

IN: Business 101, Marketing

I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really, really important. It’s one of the biggest predictors of success, believe it or not. She’s read the literature. I’ve read the literature. The pope’s read the sweet, sweet literature. So the question then becomes: How do we make other people care? The problem, of course, is that


There’s a Difference Between Being Proud of “The Work You Do” and Being Proud of Your Work

IN: Career, Life

Floating through life, without ever thinking about much, is way too easy. You could plow through your to-do lists, keep your head down, busy yourself endlessly, and then wake up in twenty years and realize: I gave my life away, like a trinket to be bartered, and today I lo around me and realize: It was a bad deal. Here’s a soberingly serious question: Do you actually like what you do? Does it energize you, the way a trip to


What Do You Believe? Package THAT.

IN: Branding, Marketing

Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting” or “coaching” or “services”—God forbid—but these things are merely categories, not concepts. What do you believe? Package THAT.                           *You were waiting for a dick je, weren’t you.

You Aren’t Obligated to Be the Same Person You Were Five Minutes Ago

IN: Finding Your Voice, Lady Balls, Life

So often, we make choices based on “what feels right for us.” To most people, that sounds like sage advice. You’re “being true to yourself,” after all. What we don’t consider, however, are the limitations. If you’re constantly making decisions based on who you are in this very moment, you don’t leave any room for who you want to become—or who you need to. Sometimes, you’ve got to do what DOESN’T feel right. Sometimes, you’ve got to say “fuck it”


Where’s The Money, Honey?

IN: Business 101, Money Talk

You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an air’s revenue. Fifty percent! Which is striking since, you know, there are, like, five seats up there, compared to the bajillion the rest of us low-lifes sit in. But isn’t that telling? An air makes 50% of its revenue from 20% or less of its seats—which is precisely why


Creativity Doesn’t Need an Ulterior Motive

IN: Creating, Creativity, Finding Your Voice, Success

The other day someone to note of my new daily blog post. “You’re launching something big,” they said. “No,” I replied. “I’m just a writer.” We’ve gotten so used to there always being an ulterior motive, that we’re suspicious when there isn’t one. Do the thing you’re called to do, especially when you have no motive.

Make Something That Matters

IN: Creating, Marketing, Success

Things aren’t always what they seem. An e list full of 100,000 people is meaningless if only 100 of those people open the es. Similarly, an e list of 100 people, with 100 of those people opening them, does mean something. Who is successful? And who is doing something that actually matters?

Freedom From the Overwhelm: It’s a Thing, and It’s Possible. I Shit You Not.

IN: Business 101, Productivity, Success

The other day my project manager and I were talking about a project I really wanted to work on. Doing so, however, would require me to show up every single week at the same time. “Are you sure you want to commit to that?” she said, hesitantly. “Think freedom.” I didn’t even have to consider my response. “Giving myself a schedule is the only way I am free,” I said. “It means that the rest of my time is really


“Getting On the Phone With Clients Makes Me Want to Projectile VOMIT”

IN: Clients, Communication, Confidence, Hard Stuff, Selling

“Let’s hop on a call” strikes VAMPIRE-LIKE-TERROR into the heart of new business owners and experienced ones alike. When I to a survey asking why, here were some of the answers: Just puhleezze buy it…don’t make me ask!! The first 10 seconds are so awkward! I hate small talk but never know how to start the conversation right. I want to sound like a girl with brains and someone to be reckoned with—but I have no idea how. I hate