Day: September 22, 2012

How to Cold Call Prospects Without Sounding Like a Tool

For those of you who don’t know, in a former life I used to sell advertising for an international print and online magazine. Think pencil skirts, a lot of telephone schmoozing, deal negotiations, contracts, national sales conferences and convincing a lot of fucking people they should give me thousands of dollars. You can imagine the fun I had with this. Particularly the day a prospective client named Lenny insisted we drink Long Island Ice Teas to talk business, and then