Day: May 7, 2013

Are You Making Money or Losing It? Also: Porridge

It’s never just about the money coming in; you have to consider the money going out. When you take on a job, sure, you might earn $5,000. But what’s the cost of earning it? If you have to forfeit 3 other projects (and your favorite Wednesday night TV show) for a combined total revenue of $15,000, you’re not making money. You’re losing it. As an example, when our team embarks on a copywriting project, oftentimes we get asked for heavy