Day: October 16, 2013

How to Blow Your Competitors Out of the Water—Even When There’s an Entire Sea of ‘Em

Last week, we talked about sustainable marketing efforts–not just wham bam thank you ma’am attempts like putting your logo on a BIC pen and handing them out to random nuns. Not effective. A much more effective way to market yourself? Becoming the obvious choice. Because, once again, when you’re the obvious choice–it isn’t a choice at all. And today we’re going to talk about the how. Because what’s the point of dippy dappy inspiration unless you can actually execute? So–becoming