Clear vs Clever Copywriting is a Big, Fat, Bloated Myth (And a Scapegoat for Subpar Writers)
I’m a very dirty writer. Not Fifty Shades of Grey dirty, but dirty in the way that I put sentences, thoughts, ideas together. My process is wild. Sexy. Free. Undomesticated. And while I wish the reason were because I’m just such a clay-faced, crochet-bra-top-wearing, sun-worshipping bohemian soul (I am laughably not), rather, it’s because I know something you don’t know about the written word: It’s only as brilliant as its process. If your process is tame, commonplace, average, pedestrian…then the
Jan 20, 2015