Day: January 30, 2016

Read This if You’re an Impatient, Demanding, Self-Critical Tart Who Gets Mad at Herself When Things, You Know, Actually Take TIME

What gets measured, gets managed has got to be the most annoying piece of business advice ever. (Right next to “create epic content,” “follow your passion,” and “don’t fart too loud when the mic is on,” of course.) Coming from a background in PR, I’ve always hurled silent insults at the whole “what gets measured, gets managed” thing, because many important outcomes—like positive sentiment, for example—are harder than Donald Trump’s head to measure. And yet, all these years later, I