Day: March 10, 2016

There’s this collective group groan that happens when the words, “elevator pitch” are spoken. (For the record, it sounds like: gggggeeerrrrrrrrrrrrrduuuurrrrrruhhhhhhSPLAT.) In my experience, this is usually for one of three reasons: Someone once insisted that if you’re ever riding in an elevator, you MUST! BE! ABLE! TO! SELL! YOURSELF! BEFORE! THE! NEXT! STOP! (So now you have PTSD every time someone asks you if you’re—ding, ding ding—going up.) You couldn’t explain what you do in thirty minutes, let alone